Marketing Director, Optage

Roseville, MN (Unknown)

Salary Not AvailableManager7+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive multi-year marketing strategies for Optage and PHS Care Services, coordinating integrated campaigns, partnerships, and performance evaluation across channels to boost awareness, referrals, and service utilization.

Lead annual and multi-year marketing plans and campaigns.
Align initiatives with business priorities to grow referrals and market presence.

Job Description

Responsibilities

Partner with Optage and PHS Care Services leadership to develop annual and multi-year marketing strategies supporting growth, referrals, and market expansion.
Develop annual marketing plans, integrated campaigns, audience engagement plans, and tactical initiatives aligned with business priorities.
Identify market opportunities, competitive trends, customer needs, and referral-development opportunities.
Lead initiatives designed to increase awareness, inquiries, referrals, admissions, and service utilization across Optage service lines.
Coordinate digital, web, email, social media, advertising, content, events, sponsorships, and professional audience strategies.
Support business development efforts through marketing initiatives, presentations, events, conferences, sponsorships, and stakeholder engagement.
Manage marketing projects from planning through implementation and evaluation.
Coordinate agency partners, vendors, communications resources, digital resources, and internal teams to ensure successful project execution.
Establish success measures, evaluate campaign effectiveness, and provide recommendations for continuous improvement.

Requirements

Bachelor's degree in marketing, communications, business, healthcare administration, public health, or related field.
Seven or more years of progressive marketing experience.
Experience in healthcare, senior living, home health, hospice, or community-based services.
Experience managing both B2B referral development and B2C marketing initiatives.
Strong strategic planning, stakeholder management, communication, and project management skills.
Experience developing integrated campaigns utilizing digital, print, web, email, social media, events, and traditional communication channels.

Benefits

Health, and dental, including applicable HSA & FSA
Employer Contribution to HSA for eligible Health Plans
Life insurance (AD&D)
Retirement, with eligibility for an employer match
Holiday pay and extended sick
Vision insurance
Voluntary short-term & long-term disability
Accident & hospitalization coverage
Education assistance programs
Accrue PTO (Paid time off)

Presbyterian Homes & Services

Presbyterian Homes & Services (PHS), based in St. Paul, Minnesota, is a non-profit, faith-based organization providing a broad array of high quality housing choices, and care and service options for older adults. Over 7,100 employees serve more than 26,000 older adults through 59 PHS-affiliated senior living communities in Minnesota, Iowa and Wisconsin, and through Optage® home and community services. PHS is also co-owner of Genevive, the largest geriatric primary care practice in Minnesota, providing comprehensive care for over 15,000 older adults. Established in 1955, PHS has earned the reputation as an innovative leader dedicated to promoting independence, purposeful living, and overall well-being for those they serve. Today, PHS is one of the largest nonprofit providers of senior housing and services in the nation. The mission of Presbyterian Homes & Services is to honor God by enriching the lives and touching the hearts of older adults.By living our values in our daily work, we create smiles in the eyes of the people we serve. These value statements form the word “CROSS” and are central to how we do what we do:Christian Ministry - Reflect the love of GodReady and Engaged People - Create ownership and utilize strengthsOperational Integrity - Do what we said we would doService Excellence - Create an exceptional customer experienceStewardship - Optimize resources and expand ministryPlease check out the Careers link above to learn more about what it’s like to serve with us!

Founded in 1955

St Paul, Minnesota, USA

2.7K employees

www.preshomes.org