Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, focusing on brand awareness, customer engagement, and revenue growth.
• Lead the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads (including SEM and paid search), Facebook Advertising, and other paid advertising channels.
• Oversee website management using content management systems like WordPress, ensuring optimal user experience, SEO performance, and content freshness.
• Utilize SEO tools, keyword research, and content creation techniques to improve organic search rankings and increase website traffic.
• Manage social media marketing campaigns and social media advertising efforts to expand reach and engagement across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Implement marketing automation tools to streamline campaigns, nurture leads, and enhance conversion rates through personalized email marketing strategies.
• Analyze web analytics reporting using tools such as Google Analytics, Google Tag Manager, and web analytics platforms to measure campaign effectiveness and inform strategic decisions.
• Coordinate with creative teams to produce compelling graphic design assets using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media content, and website visuals.
• Optimize conversion rates through A/B testing, landing page improvements, CSS/HTML adjustments, and performance marketing techniques.
• Lead cross-functional teams in executing integrated digital campaigns that support e-commerce initiatives while ensuring alignment with overall brand messaging.

Requirements

• Proficiency in SEO tools, Google Ads (including Google AdWords), SEM strategies, and paid advertising campaign management.
• Strong knowledge of content creation, social media management platforms, Facebook Advertising campaigns, and social media advertising best practices.
• Expertise in web analytics reporting using Google Analytics and other analytics tools to track KPIs and optimize marketing performance.
• Technical proficiency in website management systems like WordPress; familiarity with HTML/CSS for minor adjustments; experience with SQL for data analysis is a plus.
• Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite for creating engaging visual content.
• Experience with email marketing platforms and marketing automation tools to nurture leads effectively.
• Deep understanding of digital campaign setup including keyword research, performance marketing tactics, paid search marketing strategies, and web analytics reporting.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; excellent communication skills for cross-team collaboration.
• Knowledge of e-commerce platforms and online retail strategies to support sales growth initiatives.