Responsibilities

• Own the McDonald’s Park marketing roadmap, working in partnership with commercial and functional leaders to establish priorities, identify key moments and ensure the organization is planning ahead for the marketing needs of the stadium.
• Serve as the primary bridge between McDonald’s Park revenue functions and the broader Marketing organization, translating commercial priorities into clear marketing opportunities, strategies and plans.
• Partner closely with Ticketing and Premium teams to understand sales performance, pacing, pipeline and business needs across suites, luxury, premium products and memberships, identifying where and when marketing can have the greatest impact.
• Develop strategies to help generate new leads across suites, luxury, premium products and memberships through compelling content, creative, storytelling, experiences and integrated marketing.
• Develop an ongoing engagement and nurture strategy for existing Chicago Fire FC Members and McDonald’s Park deposit holders, ensuring these high-value audiences receive consistent, relevant and compelling updates that build excitement, deepen engagement and maintain momentum ahead of the stadium’s July 2028 opening.
• Proactively identify and maximize content, creative and storytelling opportunities throughout the journey to July 2028, ensuring major milestones, behind-the-scenes access, construction progress, people and stories surrounding McDonald’s Park are captured and brought to life across the Club’s channels.
• Regularly assess performance and changing commercial needs to determine when marketing activity should accelerate, shift or scale back, working with Strategy & Analytics and Marketing leaders to inform those decisions.
• Partner with Corporate Partnerships throughout the new stadium sales process, understanding prospective and incoming partnerships, associated assets and opportunities for Marketing to strengthen partnership propositions.
• Lead the marketing planning for major new stadium partnership announcements, particularly cornerstone and founding partnerships, ensuring launches create maximum value for both Chicago Fire FC and its partners.
• Partner with the General Manager of McDonald’s Park and other stadium leaders to maintain visibility into major construction, operational and commercial milestones and identify the moments that warrant marketing or storytelling support.

Requirements

• 7+ years of experience in marketing, integrated marketing, brand strategy, commercial marketing or a related field.
• Bachelor’s degree in Marketing, Business, Communications or a related field preferred, or equivalent professional experience.
• Demonstrated ability to develop integrated marketing strategies and translate business objectives into clear priorities, plans and actions.
• Strong commercial instincts and an ability to understand revenue goals, sales performance and customer journeys without needing to be the functional expert in each discipline.
• Exceptional ability to prioritize – understanding what matters most at a given moment, where Marketing can make the greatest difference and when activity needs to accelerate, change or pause.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
• Strong strategic judgment and comfort operating in an environment where information, priorities and timelines can change quickly.
• Excellent project management and organizational skills, with the ability to create clarity and maintain momentum across multiple interconnected workstreams without losing sight of the bigger picture.
• Excellent communicator who can work effectively with both senior leaders and functional specialists across a wide range of disciplines.
• Curious and proactive, with an instinct to seek out information, anticipate what’s coming and identify opportunities before being asked.

Preferred

• Experience in sports, entertainment, hospitality, real estate development, premium products or major venue launches is beneficial but not required.

Benefits

• Additional benefits & perks: Official Chicago Fire FC Website