Responsibilities

• Paid acquisition from zero: channel selection, creative, landing pages, measurement. The site, demo and lead capture are built and instrumented; they need an operator.
• Content and SEO for people searching in difficult moments. Our legal guides already rank; you will grow that engine, including for AI assistants, where we are early.
• The funnel: a free in-browser demo (nothing a visitor uploads ever leaves their device, and that promise is load bearing), a verified email lead gate, and tiers from a £49 taster to a £2,499 court bundle, plus a £149 per user subscription for solicitors and legal aid teams.
• Positioning discipline in a sensitive category. Half our audience finds us in crisis. We never exploit that, and the brand voice, calm, precise, no hype, is part of the product.

Requirements

• You have personally spent performance budgets and can show the numbers, ideally for a consumer product with an emotional, high-stakes purchase moment: legal, health, insurance, finance.
• You are hands on. There is no team to delegate to on day one; there is a plan to build one.
• You can write. Much of this job is words that must be clear, humane and true.
• You care that the product is defensible: everything we publish about accuracy is tested, and marketing here never writes a cheque the product cannot cash.

Benefits

• What we offer
• £65,000 a year.
• Real ownership: you are the marketing function, reporting to the founders, with the budget in your hands.
• A product with genuine moral weight, used by people fighting for their children and their good name.
• Founders who ship daily and publish their assumptions, including to you.
• And equity, which deserves more than a bullet point.