Responsibilities

• Developing and delivering the College's marketing, communications, and brand strategy.
• Leading recruitment and demand-generation campaigns across all areas of provision.
• Driving learner recruitment, employer engagement, and commercial growth.
• Using customer insight, market intelligence, and performance data to inform decision-making.
• Leading brand development, public relations, media relations, and reputation management.
• Enhancing customer journeys, digital engagement, and marketing effectiveness.
• Managing marketing budgets and demonstrating strong return on investment.
• Leading and developing a high-performing marketing team.

Requirements

• Significant leadership experience within their specialist field.
• A proven track record of delivering growth, innovation, and measurable outcomes.
• Strong stakeholder management and relationship-building skills.
• Experience leading and developing high-performing teams.
• The ability to use insight, market intelligence, and performance data to inform strategy.
• Excellent communication, influencing, and organisational skills.
• A collaborative approach and commitment to continuous improvement.