Responsibilities

• Develop and execute integrated marketing strategies that increase brand awareness, drive consumer engagement, and support business growth across assigned Bulova collections, including the Accutron portfolio.
• Lead the annual marketing planning process, establishing strategic priorities and marketing calendars aligned with business objectives and direction from the SVP Marketing, Bulova.
• Partner with PR, Social Media, Creative, Digital Marketing, Media, Sales, Product Development, and Consumer Insights teams to develop and execute best-in-class, omnichannel marketing campaigns.
• Develop comprehensive campaign briefs and ensure consistent brand messaging across all consumer touchpoints.
• Manage marketing initiatives from concept through execution, measurement, and optimization, ensuring projects are delivered on time and within budget.
• Identify and cultivate strategic partnerships, collaborations, and experiential marketing opportunities that enhance brand relevance and consumer engagement.
• Leverage consumer insights, competitive analysis, and performance analytics to identify growth opportunities and inform marketing strategy.
• Serve as the primary marketing lead for assigned collections, partnering closely with Citizen Watch America leadership, global markets, agency partners, and cross-functional teams to ensure successful execution of marketing initiatives.
• Champion innovation by identifying emerging trends in luxury, fashion, digital marketing, and consumer behavior to keep the brand culturally relevant and competitive.

Requirements

• Proven leadership skills with the ability to influence and collaborate across cross-functional teams.
• Strategic thinker with strong business acumen and the ability to translate consumer insights into impactful marketing strategies.
• Exceptional communication, presentation, and relationship management skills.
• Strong analytical, organizational, and project management capabilities.
• Digital-first mindset with experience leading integrated marketing campaigns across paid, owned, earned, and retail channels.
• Required: Experience marketing luxury consumer brands, with a strong preference for jewelry, watches, fashion, or other premium lifestyle categories.
• Demonstrated ability to steward premium brands while balancing commercial objectives with long-term brand equity.