Responsibilities

• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring competition
• Plan and execute all web, SEO/SEM, database marketing, e-mail, social media, and display advertising campaigns
• Design, build, and maintains our social media presence
• Contribute to marketing effectiveness by identifying short-term and long-term issues to be addressed
• Measure and report performance of all digital marketing campaigns and assess relative to goals (ROI and KPIs)
• Manage Rakuten budget and strategy
• Identify trends and insights
• Optimize spend and performance based on insights
• Brainstorm new and creative growth strategies through digital marketing
• Plan, execute, and measure experiments and conversion tests

Requirements

• Bachelor’s degree or Master’s degree in marketing or a related field
• Experience in digital marketing, particularly within the manufacturing industry
• Demonstrable experience leading and managing SEO/SEMsystems, a marketing database, e-mail, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Fluency in Salesforce, HubSpot, BigCommerce and similar platforms
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints