Responsibilities

• Retail & Channel Strategy
• Develop and execute consumer-first digital and channel marketing programs to drive brand growth and retail performance.
• Build strategic partnerships with key retailer advertising platforms and become a subject matter expert on their tools and capabilities.
• Support product launches with comprehensive digital activation plans across retailer ecosystems.
• Create annual brand and media strategies aligned to business objectives and revenue targets.
• Performance Marketing & Optimization
• Plan, buy, and optimize paid media campaigns across key retailer platforms.
• Develop audience targeting strategies and campaign frameworks by brand and product line.
• Apply a test-and-learn methodology to evaluate performance, refine creative and messaging, and improve ROI.
• Monitor KPIs and optimize campaigns using a data-driven approach to maximize short- and long-term impact.
• Conduct in-depth performance analysis and translate findings into actionable recommendations for leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing, e-commerce, or channel marketing, preferably within consumer electronics or a related industry.
• Hands-on experience supporting or leading initiatives across web management, e-commerce, SEM/SEO, email marketing, and paid media.
• Demonstrated success managing and optimizing retailer media programs and digital merchandising initiatives.
• Strong analytical skills with experience translating performance data into actionable insights.
• Proven ability to influence and collaborate across large, cross-functional organizations.
• Experience working with retailer and content syndication platforms (e.g., Criteo, Orange Apron, Supplier One, 1WorldSync, or similar tools) is preferred.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.

Preferred

• Experience working with retailer advertising platforms and becoming a subject matter expert on their tools and capabilities.

Benefits

• Vacation: Starting at 15 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Plan
• Pension Plan