Marketing & Digital Experience, SVP - Marketing Technology
Miami, FL (Unknown)
Posted 10 days ago
Job Summary
Own and drive the digital roadmap and the modern content and data stack, delivering end-to-end public websites and migrations while collaborating across marketing, design, and engineering.
- Own the Digital Roadmap and strategy for public sites and publishing
- Lead the design and implementation of the content/data stack and publishing toolchain
Job Description
Responsibilities
- Own the Digital Roadmap: Define, structure, and deliver the strategy for our public websites, content management, customer data, and content publishing capabilities. Act as the first responder to business needs, whether it’s a content gap, process friction, or a brand-new digital capability.
- Build the Modern Content and Data Stack: Lead the selection, design, and implementation of a modern content management platform, customer data platform, and publishing toolchain. Get into the detail: templates, content models, taxonomy, integrations, personalization, and analytics instrumentation.
- Drive External Digital Experience: Shape the experiences that our audiences meet first. Champion design excellence, SEO, and intuitive workflows that set a new bar for digital engagement.
- Run BAU and Land the Migration: Own day-to-day delivery, support, and release management on the legacy digital stack while sequencing and executing the migration to the new platforms. Keep the lights on without slowing the transformation down.
- Translate Needs into Execution: Partner with Marketing, Communications, Design, and engineering leads to document and triage requests across web, content, data, and campaign systems. Write the specs, define MVPs, prioritize backlogs, and ensure delivery timelines are met.
- Coordinate across functional business and technology areas: Marketing, Communications, Legal and Compliance, Data, and Technology to ensure we deliver complete solutions, not isolated features. Push for integration, not just implementation.
- Institutionalize Process & Governance: Establish content governance, publishing standards, review and approval workflows, and platform operating procedures. Champion sustainable ways of working, across intake, prioritization, delivery, and documentation.
Requirements
- Deep, current hands-on experience with modern headless or composable content management platforms, customer data platforms, and content publishing workflows including the integration, personalization, and analytics layers around them
- Track record of building and launching public-facing websites and digital experiences, including at least one end-to-end platform replacement or re-platforming effort
- Experience running business-as-usual support and delivery on a legacy platform while migrating off it, with minimal disruption to the business
- Hands-On: you draft the decks, write the specs, and drive engineering in partnership with engineering leads. You are in the detail every day and comfortable working directly in the platforms you own
- User-Focused: you excel at uncovering deep user needs through interviews, data, and design thinking. You can build compelling user flows and personas for external audiences
- Data Driven: you use data to help drive decisions in areas like design, content, and prioritization
- Decisive: can lead and manage projects with minimal oversight and make independent decisions, but know when to reach out when guidance or additional feedback is needed
- Detail Oriented: you have experience recording detailed requirements or design documents and are comfortable documenting end-to-end functional, technical, reporting, and data needs
- Flexible: you want to work in a fast-paced environment requiring you to flex between analytical, strategic, and operational aspects of the job. Regardless of the need, you’re happy to roll up your sleeves to get any job done
- Strong Interpersonal and Collaborative Skills :you have excellent written and verbal communication skills. You also know how to drive consensus among stakeholders, manage expectations, and keep strong relationships
Preferred
- Bachelor’s or Master’s degree in Information Systems, Computer Science, Marketing, or related fields preferred
- 10+ years of experience in digital, marketing technology, or product and engineering delivery roles preferred
Blackstone is the world’s largest alternative asset manager. We seek to deliver compelling returns for institutional and individual investors by strengthening the companies in which we invest. Our more than $1.1 trillion in assets under management include global investment strategies focused on real estate, private equity, infrastructure, life sciences, growth equity, credit, real assets, secondaries and hedge funds. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X (Twitter), and Instagram.
Salaries
Posted range
$176K/yr – $250K/yr
Taken straight from the job posting.
























