Responsibilities

• Develops the Public Relations and Analyst Relations strategies to improve engagement, brand awareness and accountability for impact.
• Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collects marketing requirements from stakeholders and converts them into technical requirements for IT groups, based on the existing capabilities of SCE’s marketing technologies.
• Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey and aligns to the selling process.
• Oversees the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel SCE forward.
• Manages and supervises campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organization’s marketing plans and objectives.
• Monitors key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy.
• Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally and securing leadership approvals.
• Reviews analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers.
• Works in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of SCE’s marketing, digital and customer lifecycle nurture programs.
• Achieves operational efficiency via effective implementation plans (e.g., optimal channel mix, targeted communications, relevant offers, relevant messaging).

Requirements

• Seven or more years of experience in marketing communications.

Preferred

• Bachelor’s Degree or higher in Marketing, Business, Communications or related field.
• Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
• Vendor management experience.
• Experience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modeling.
• Utility or other highly regulated industry experience.
• Experience with enterprise marketing software – Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.
• Ability to work independently and in fast paced environment.