Responsibilities

• Design and develop integrated marketing campaigns across direct mail and digital channels.
• Create direct mail assets including letters, postcards, self-mailers, statement inserts, acquisition kits, and other customer communications.
• Design digital assets including email campaigns, landing pages, display advertising, paid social, website graphics, and customer lifecycle communications.
• Translate creative briefs, audience insights, and campaign goals into effective visual solutions.
• Develop multiple creative concepts and campaign variants to support testing and optimization initiatives.
• Ensure creative consistency across all customer touchpoints and channels.
• Partner with Creative Directors, Copywriters, Strategists, Account Teams, Analysts, and Production Specialists to deliver high-impact marketing campaigns.
• Incorporate performance insights, customer behavior data, and testing results into creative recommendations.
• Present concepts and design solutions internally and support client presentations as needed.
• Manage revisions and stakeholder feedback while maintaining strategic and creative integrity.

Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field.
• 3 to 5 years of professional design experience within an agency, in-house marketing, or integrated creative environment.
• Strong hands-on experience designing and producing both direct mail and digital marketing communications.
• Strong portfolio demonstrating complete, campaign-based direct response work across print and digital channels, including full direct mail kits rather than only individual design pieces.
• Demonstrated direct response marketing experience and understanding of how creative, format, offer, and calls to action affect customer response.
• Advanced proficiency with Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator, plus Figma for collaboration and digital creative workflows.
• Demonstrated proficiency using AI-powered creative tools and platforms to support ideation, design development, content generation, image creation, and workflow efficiency.
• Strong understanding of typography, layout, customer communication design, and visual storytelling.
• Exceptional attention to detail and project management skills.
• Ability to manage multiple projects and deadlines simultaneously.

Preferred

• Experience creating marketing campaigns for insurance, financial services, banking, fintech, mortgage, healthcare, or other regulated industries.
• Understanding of direct response marketing and customer acquisition strategies.
• Experience with email marketing, customer journey design, and responsive digital creative.
• Experience using tools such as Adobe Firefly, Microsoft Copilot, ChatGPT, Midjourney, DALL·E, or other AI-assisted design and content creation platforms.
• Experience incorporating AI into creative testing, personalization, audience segmentation, and campaign optimization.
• Understanding of AI governance, copyright considerations, prompt development, and responsible use practices within regulated industries.
• Familiarity with variable data printing and personalized customer communications.
• Working knowledge of HTML email design considerations and digital asset specifications.
• Exposure to performance marketing metrics and testing methodologies.

Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits