Marketing Design Manager

Holyoke, MA (Unknown)

$89K/yr – $109K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and evolve the brand across all print and digital channels, lead creative development and QA, and support executive presentations and digital marketing initiatives.

  • Own and evolve brand identity across channels
  • Guide creative reviews and ensure quality and compliance
  • Support executive presentations and digital campaigns

Job Description

Responsibilities

  • Creative Development & Brand Management
  • Develop and execute high-quality visual designs across print and digital channels.
  • Create marketing collateral including brochures, flyers, advertisements, direct mail, signage, event materials, infographics, and promotional materials.
  • Design digital assets for websites, email campaigns, social media platforms, online advertising, and customer communications.
  • Maintain and evolve People's Bank's visual identity standards to ensure a consistent and compelling brand experience.
  • Serve as the organization's brand steward, ensuring all customer-facing materials adhere to established brand guidelines.
  • Establish design best practices, templates, and creative standards for use across the organization.
  • Build and maintain digital pattern library to support consistent application of our visual identity system across all surfaces.
  • Creative Review & Quality Assurance
  • Review, evaluate, and approve creative materials developed by external agencies, vendors, and internal stakeholders.

Requirements

  • Bachelor's Degree in Graphic Design, Visual Communications, Marketing, Digital Media, Fine Arts, or a related field preferred
  • Equivalent combination of education, training, and professional experience may be considered in lieu of degree
  • 5+ years of professional experience in graphic design, creative services, marketing communications, or a related field
  • Advanced experience designing for both print and digital marketing channels, including brochures, direct mail, advertisements, signage, event materials, websites, email campaigns, social media, online advertising, and customer communications
  • Experience working with brand standards and managing creative consistency across multiple channels
  • Experience supporting executive presentations, sales materials, proposals, or client-facing communications preferred
  • Financial services, banking, or regulated industry experience preferred
  • Experience with marketing automation, CRM, and digital analytics platforms
  • Experience managing external creative agencies, print vendors, photographers, and production partners
  • Expert proficiency with Figma or other collaborative design platforms for design system management and cross-functional collaboration

Benefits

  • We offer excellent compensation, workplace flexibility, and a competitive benefits package to our associates.
PeoplesBank logo

PeoplesBank

PeoplesBank is a leader in innovation, corporate responsibility, sustainability, and employee engagement. As the largest community bank in the market, we have a unique ability to help the communities we serve through volunteer efforts and millions of dollars in donations to charitable and civic causes. Our associates devote an average of 10,000 hours to volunteer work each year, and 74 of the bank’s associates have served on the boards of directors and committees of 54 nonprofit organizations in the area.PeoplesBank is a mutual bank and therefore responsible to our depositors, employees, and the community. This organizational structure allows us to focus on the long-term viability of the bank and the best interests of our customers who are served through our convenient banking centers located in Massachusetts and Connecticut.PeoplesBank | Real. Simple. Banking. #bankatpeoples #peoplesbank #realsimplebankingMember FDIC | Equal Housing Lender NMLS# 644060

Holyoke, Massachusetts, USA
381 employees (22 in marketing)

Salaries

Posted range

$89K/yr – $109K/yr

Taken straight from the job posting.

See all PeoplesBank salaries

Marketing Team

Marketing Team Size
14 (4% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
116.1K
Monthly Google Ads Budget
$26.9K
Traffic Source Mix
Search
29.5%
Direct
66.8%
Referral
3%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~380

Recent News

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Marketing Design Manager

PeoplesBank · Holyoke, MA · Unknown