Marketing Demand Generation Partner

Westhill, Aberdeen, UK (Hybrid)

£28K/yr – £40K/yrMid LevelPermanent

Posted 5 weeks ago

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Job Summary

Own regional demand generation with market-intelligence led targeting that informs BD engagement and account plans across the energy sector.

  • Own campaign targeting and calendar while translating market data into actionable insights for sales and marketing priorities.
  • Collaborate with BD and cross-functional teams to brief, qualify opportunities, and measure ROI on events and campaigns.

Job Description

Responsibilities

  • Plan and support regional demand generation campaigns aligned to drilling and production activity across the energy sector
  • Use market intelligence (e.g. Kimberlite and other industry data sources) to identify displacement opportunities and growth areas
  • Segment and prioritise accounts, targets, and regions based on commercial potential and strategic fit
  • Align campaign activity with competitor positioning and market dynamics
  • Work closely with BD teams to develop insight-driven materials that support sales visits, account planning, and opportunity qualification
  • Research and prepare targeted briefs for BD trips, ensuring maximum value from each engagement
  • Support the identification and development of annual displacement opportunities for each BD representative
  • Provide structured input into account plans and campaign targeting
  • continuously analyse market activity, competitor positioning, and customer needs to inform campaign strategy
  • Translate data into actionable insights that guide both marketing and sales priorities

Requirements

  • Experience in a B2B marketing, demand generation, or sales support role ideally
  • Strong analytical skills with the ability to interpret market data and translate into actionable plans
  • Experience supporting sales/BD teams in a commercial environment ideally
  • Highly organised with strong attention to detail and ability to manage multiple priorities
  • Confident communicator, able to work cross-functionally
  • Comfortable working with data, research tools, and CRM systems
  • Role will require local, national, and international travel to support events

Preferred

  • Knowledge of the energy sector (drilling, production, or upstream operations)
  • Experience using industry data sources such as Kimberlite

Benefits

  • Company events
  • Company pension
  • Cycle to work scheme
  • Health & wellbeing programme
  • Life insurance
  • On-site parking
  • Private medical insurance
  • Sick pay
Geoactive Ltd logo

Geoactive Ltd

5.0 Glassdoor

Geoactive Limited is made up of an expert team of scientists, developers and all-round exceptional human beings that design, develop and produce high-quality digital products for use in the exploration and monitoring of subsurface geological terrain. Geoactive was established in 2022, however our software applications, which are built on a breadth of experience across each facet of the energy industry, have been at the top of their game for nearly 25 years. Every day, we apply our independent expertise to help our clients increase performance from their upstream and downstream operations and assets. We’re constantly developing and innovating to deliver solutions to the most complex challenges across the lifecycle of any asset. While our products have primarily been used within the Oil & Gas industry, they are also used in other sectors such as mining, geothermal and carbon capture. Our flagship products include Interactive Petrophysics (IP) and Interactive Correlations (IC).Interactive Petrophysics (IP)IP is our modular formation evaluation suite. From porosity and pore pressure to reservoir productivity, IP gives you an incredibly capable and customisable solution to share and interpret well logs and many other vital data types.Interactive Correlations (IC)IC is our geoscience software application that helps you achieve effective communication and collaboration across multiple disciplines quickly. It enables you to efficiently pull information from an assortment of data and produce powerful reviews quickly. Run your log and zonal analysis quickly and visualize your findings alongside a plethora of measured data to confirm your observations and findings directly from the borehole. Map out and build succinct results together to provide a clear understanding and lead to confident decisions that will improve efficiency, reduce costs and build a strong and reliable reputation.Check out geoactive.com to find out more.

Founded in 2022
Westhill, Scotland, GBR
60 employees (3 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
1.2K

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
1