HR Star | B Corp certified logo
HR Star | B Corp certified

Marketing & Demand Generation Manager

Cheltenham, Gloucestershire, UK (Hybrid)

£40K/yr – £45K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own a two-brand B2B marketing function and turn the AI first GTM into a real operating model across two data businesses with clear ownership of strategy, calendar, and sales enablement.

  • Own a unified plan across campaigns, content, email, social, and website activity tied to revenue goals.
  • Manage CRM as the central platform for forms, lists, workflows, attribution, and dashboards to guide follow-ups.
  • Execute LinkedIn and content programs on owned and paid channels with a strong editorial guard against generic AI noise.

Job Description

Responsibilities
  • Develop and execute the marketing strategy for both Acquirz and Marketscan, aligned to commercial goals.
  • Create and manage a clear marketing calendar covering campaigns, content, email, social, website activity, sales enablement and reporting.
  • Manage both company websites, ensuring content is accurate, up to date, optimised for conversion and properly connected CRM, tracking and workflows.
  • Plan and deliver integrated campaigns across email, LinkedIn, paid social, SEO, content, website, PPC and other relevant channels.
  • Own and improve our CRM as the central marketing and sales enablement platform, including forms, lists, email campaigns, workflows, segmentation, attribution and dashboards.
  • Develop and execute a clear LinkedIn strategy across company pages, organic content and paid campaigns.
  • Create and edit content across websites, landing pages, emails, blogs, social posts, campaign assets, brochures and sales collateral.
  • Translate technical and data-led propositions into clear, customer-focused messaging around better data, smarter data buying, budget efficiency, accuracy, compliance and sales performance.
  • Work closely with leadership, sales and SDRs to ensure campaigns are followed up properly and that sales teams have the right messaging, assets, sequences and reporting.
  • Use AI to support GTM efficiency across research, planning, content development, reporting, workflow automation and sales enablement, while maintaining strong editorial judgement and avoiding generic ‘AI slop’.
Requirements
  • 3-5 years’ experience in a B2B marketing role, ideally in data, marketing services, lead generation, sales intelligence or a related sector.
  • Proven experience planning and executing digital marketing campaigns.
  • Strong working knowledge of HubSpot, including email marketing, forms, lists, workflows, campaigns and reporting.
  • Experience managing or updating websites, landing pages and campaign pages. Webflow or a similar CMS would be useful.
  • Hands-on experience with LinkedIn organic and paid activity, including campaign setup, targeting, testing and reporting.
  • Strong copywriting and editing skills across web, email, social, blog and campaign content.
  • Good understanding of CRM, lead capture, lead nurturing, attribution and sales follow-up processes.
  • Practical understanding of how AI tools can improve modern B2B marketing and GTM execution.
  • Ability to explain marketing performance clearly to non-marketing colleagues.
  • Basic design capability using tools such as Canva, Figma or Adobe Express would be helpful.
Nice_to_have
  • Strategic enough to shape the plan, but hands-on enough to execute it.
  • Comfortable challenging old ways of doing things and bringing practical new ideas to the table.
  • Clear, organised and accountable, with the confidence to make marketing more visible inside the business.
  • Creative, but grounded in data, performance and commercial outcomes.
Benefits
  • Company pension
  • Free parking
  • Private medical insurance
HR Star | B Corp certified logo

HR Star | B Corp certified

At HR Star we do things differently and understand that you do too. That's why we empower businesses in the creative space to attract, engage and retain the very best people for their business.Connect with us! YouTube channel: https://www.youtube.com/@HRStar123Instagram: https://www.instagram.com/hrstar_chelt/

Founded in 2014
Cheltenham, England, GBR
21 employees (1 in marketing)
www.hr-star.co.uk

Salaries

Posted range

£40K/yr – £45K/yr

Taken straight from the job posting.

See all HR Star | B Corp certified salaries

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
42.7%
Direct
36%
Referral
13.5%
Social
4.4%
Paid
1.7%

Headcount Trend

Current headcount: ~21
HR Star | B Corp certified logo

Marketing & Demand Generation Manager

HR Star | B Corp certified · Cheltenham, Gloucestershire, UK · Hybrid