Responsibilities

• Develop and execute the marketing strategy for both Acquirz and Marketscan, aligned to commercial goals
• Create and manage a clear marketing calendar covering campaigns, content, email, social, website activity, sales enablement and reporting
• Manage both company websites, ensuring content is accurate, up to date, optimised for conversion and properly connected CRM, tracking and workflows
• Plan and deliver integrated campaigns across email, LinkedIn, paid social, SEO, content, website, PPC and other relevant channels
• Own and improve our CRM as the central marketing and sales enablement platform, including forms, lists, email campaigns, workflows, segmentation, attribution and dashboards
• Develop and execute a clear LinkedIn strategy across company pages, organic content and paid campaigns
• Create and edit content across websites, landing pages, emails, blogs, social posts, campaign assets, brochures and sales collateral
• Translate technical and data-led propositions into clear, customer-focused messaging around better data, smarter data buying, budget efficiency, accuracy, compliance and sales performance
• Work closely with leadership, sales and SDRs to ensure campaigns are followed up properly and that sales teams have the right messaging, assets, sequences and reporting
• Use AI to support GTM efficiency across research, planning, content development, reporting, workflow automation and sales enablement, while maintaining strong editorial judgement and avoiding generic ‘AI slop’

Requirements

• 3-5 years’ experience in a B2B marketing role, ideally in data, marketing services, lead generation, sales intelligence or a related sector
• Proven experience planning and executing digital marketing campaigns
• Strong working knowledge of HubSpot, including email marketing, forms, lists, workflows, campaigns and reporting
• Experience managing or updating websites, landing pages and campaign pages. Webflow or a similar CMS would be useful
• Hands-on experience with LinkedIn organic and paid activity, including campaign setup, targeting, testing and reporting
• Strong copywriting and editing skills across web, email, social, blog and campaign content
• Good understanding of CRM, lead capture, lead nurturing, attribution and sales follow-up processes
• Practical understanding of how AI tools can improve modern B2B marketing and GTM execution
• Ability to explain marketing performance clearly to non-marketing colleagues
• Basic design capability using tools such as Canva, Figma or Adobe Express would be helpful

Preferred

• Webflow or a similar CMS would be useful
• Basic design capability using tools such as Canva, Figma or Adobe Express would be helpful

Benefits

• Company pension
• On-site parking
• Private medical insurance