Marketing and Demand Generation Manager at Acquirz Ltd | Cheltenham, Gloucestershire, UK | £40K/yr – £45K/yr

Acquirz Ltd

Marketing and Demand Generation Manager

Cheltenham, Gloucestershire, UK (On-site)

£40K/yr – £45K/yrMid Level3+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-brand B2B data marketing with CRM centralization, aligned to revenue through websites, campaigns and sales enablement.

CRM & data-driven messaging: central hub for forms, lists, workflows, attribution and dashboards.
Multi-channel campaigns: email, LinkedIn, paid social, SEO, content, and site experiences.
Content translation to customer value: data buying, budget efficiency, accuracy, compliance, and sales performance messaging.

Job Description

Responsibilities

Develop and execute the marketing strategy for both Acquirz and Marketscan, aligned to commercial goals.
Create and manage a clear marketing calendar covering campaigns, content, email, social, website activity, sales enablement and reporting.
Manage both company websites, ensuring content is accurate, up to date, optimised for conversion and properly connected CRM, tracking and workflows.
Plan and deliver integrated campaigns across email, LinkedIn, paid social, SEO, content, website, PPC and other relevant channels.
Own and improve our CRM as the central marketing and sales enablement platform, including forms, lists, email campaigns, workflows, segmentation, attribution and dashboards.
Develop and execute a clear LinkedIn strategy across company pages, organic content and paid campaigns.
Create and edit content across websites, landing pages, emails, blogs, social posts, campaign assets, brochures and sales collateral.
Translate technical and data-led propositions into clear, customer-focused messaging around better data, smarter data buying, budget efficiency, accuracy, compliance and sales performance.
Work closely with leadership, sales and SDRs to ensure campaigns are followed up properly and that sales teams have the right messaging, assets, sequences and reporting.
Use AI to support GTM efficiency across research, planning, content development, reporting, workflow automation and sales enablement, while maintaining strong editorial judgement and avoiding generic ‘AI slop’.

Acquirz Ltd

Acquirz is revolutionising the UK’s B2B data landscape with our fresh, innovative, and comprehensive approach. In a market traditionally dominated by a few major players, we’ve carved out a unique position by creating a purpose-built B2B acquisition database, designed to meet the evolving needs of modern businesses.Why Acquirz Stands Out:* Unique and Exclusive Data: Our UK B2B database is crafted with a focus on quality and exclusivity, offering insights that set you apart from the competition.* GDPR Compliance: We prioritise privacy and security, ensuring that all data provided is fully GDPR compliant and validated through a meticulous, multi-pronged approach.* Experience You Can Trust: With over 200 years of combined industry experience, we understand the nuances of the B2B data market and deliver solutions that exceed expectations.Our Services:* Fully Managed Email Marketing Campaigns* Data Wholesale* Data Supply; Mail, Telephone, and Email Data: Whether you need data for a directory, resell purposes, call centres, or your business uses large volumes of data, we’ve got you covered.* Custom Solutions: Tailored data packages that align with your specific business requirements.* Consultancy - expert Guidance: Whether you need data strategy evaluation, process training, or sales consultancy, our experts are here to help.Why do our clients partner with us?* Transparent Pricing: Competitive rates without hidden costs or unjustified price hikes.* Frequent Data Updates: Stay ahead with fresh, regularly updated data.* Personalised Account Management: Dedicated support to ensure your success.* Sustainable and Credible Alternative: We offer a reliable, long-term partnership that adds real value to your business.Welcome to Acquirz, where the future of B2B data begins. Let’s build a mutually rewarding partnership that drives your business forward.

Founded in 2019

Cheltenham, England, GBR

18 employees (4 in marketing)

www.acquirz.co.uk