Marketing Analytics Manager
ClassPass
London, UK (Remote)
In-houseMid level3+ years exp.
7 days ago
Marketing Data Analyst
Clitheroe, Lancashire, UK (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the marketing analytics backbone, turning data into strategic insight that guides cross-channel decisions and business impact.
- Build and maintain dashboards across GA4, Meta Ads, and Google Ads to give real-time visibility into performance and ROI.
- Analyze channel, creative, and audience signals to identify what drives CAC, LTV, ROAS, and conversion lift.
- Surface retention and upsell opportunities by tracking customer behavior and LTV trends to inform product and marketing strategy.
Job Description
Responsibilities
- You'll be the analytical engine of the marketing team - building the dashboards, running the analysis, and turning numbers into clear decisions that move the business forward.
- This is a genuinely cross-functional role with visibility across paid, organic, CRM, content, and product, giving you a full-picture view that most analysts never get.
- You'll report directly to the CMO and own the insight function end-to-end - from tracking infrastructure to strategic recommendations.
- Build and maintain dashboards across GA4, Meta Ads, and Google Ads - giving the team real-time visibility of what's working
- Own weekly and monthly marketing performance reporting with clear, actionable recommendations
- Monitor core commercial metrics: CAC, LTV, ROAS, conversion rate, and AOV
- Analyse creative and channel performance across paid and organic, identifying what formats, messages, and approaches drive results
- Analyse customer behaviour, purchase patterns, and LTV trends to surface retention and upsell opportunities
- Support new product development with consumer demand signals, search trends, and category behaviour
- Build data literacy across the team
Requirements
- 3+ years in a marketing analytics, performance analytics, or data analyst role, ideally within an e-commerce or DTC environment
- Hands-on experience with GA4, Meta Ads Manager, and Google Ads, comfortable building custom reports and extracting actionable insight
- Strong commercial track record - you understand CAC, LTV, and ROAS and how they connect to broader business health
- Highly proficient in dashboard tooling, Looker Studio, Tableau, or equivalent
- Comfortable with spreadsheet modelling and data manipulation; SQL experience a strong advantage
- A clear, concise communicator
- Proactively curious, you spot the question worth asking before you're asked it
Benefits
- Competitive salary + bonus
- Relocation support (if applicable)
- Private healthcare, pension, life insurance
- 25 days holiday + bank holidays
- Product discount
- On-site gym, PT, spa & biohacking facilities
- Weekly food provided for the office
WillPowders
WillPowders provide natural, high quality, bio-available, nutrient dense convenient food supplements for the whole family to benefit from. Founded by the UK's leading female biohacker, Davinia Taylor, we aim to not only being you the best natural supplements but also increase your knowledge. Improve moodBenefits of our natural supplements include:Maximise fat burningPromote weight lossCrush cravingsBoost energyIncrease brain functionDavinia Taylor: "It has been a decade long journey to get to the point of launching WillPowders. I've researched and researched and tried and tested so many products during this time that I'm now full of the right knowledge & ready to empower the WillPowders Community to increased and sustainable energy!"Through our education, products and events we are enabling people to improve their own health.
Recent Ads
Traffic Signals
Monthly Visitors
141.1K
Traffic Source Mix
Search
42.8%
Direct
48.1%
Referral
4.9%
Social
3.3%
Paid
0.8%
Headcount Trend
Current headcount: ~21
Marketing Team
Marketing Team Size
6 (29% of company)
