Marketing (Customer Insight) Analyst

London, UK (Hybrid)

£30K/yr – £35K/yrIntern/New GradFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and deliver profitability analytics for marketing spend across Acquisition, Retention and Upsell, turning campaign data into actionable insights for the Marketing and Trading teams.

  • Define and monitor test-and-learn plans to drive incremental sales
  • Translate data into clear recommendations for cross-functional partners

Job Description

Responsibilities

  • Report on and deliver actionable insight on profitability of marketing spend, including Acquisition, Retention and Upselling campaigns
  • Help turn campaign data into clear, actionable insight for the Marketing and Trading teams.
  • Assist with test-and-learn plans for print, digital, in-box and CRM activity, helping the team understand what is driving incremental sales.
  • Analyse customer quality measures, including who we acquire, how we retain them and what encourages customers to buy more.
  • Support analysis of NPS, brand awareness and customer satisfaction measures, using both leading and lagging KPIs to build a fuller view of performance.
  • Contribute to ad hoc analysis where the team spots commercial opportunities or performance questions that need exploring

Requirements

  • Foundational Excel skills with the appetite and commitment to build them quickly
  • Some exposure to SQL, data tools, statistics, marketing analytics, commercial analysis or customer
  • A naturally inquisitive approach: you enjoy asking why something happened and what the business can do next.
  • Great communication skills, with the ability to explain data clearly
  • A collaborative style and the confidence to work with people across Marketing, Trading and other teams
  • Comfortable working as part of a team and asking for support when needed

Benefits

  • 33 days inclusive of bank holidays (FTE)
  • A free box of fruit and veg every week
  • Up to 35% discount on A&C products
  • Cycle to Work Scheme
  • Contributory pension scheme
  • Grant on team sports
  • Up to £35,000 (FTE)

Marketing Team

Marketing Roles Posted (Last 30 Days)
1