Responsibilities

• Develop inspiring, original copy and concepts for a wide range of projects including product marketing, GTM and omnichannel campaigns, digital storytelling, organic and paid social, email, retail/salon collateral, events, and seasonal initiatives.
• Craft compelling narratives for both consumer-facing and pro-facing audiences, adapting tone and messaging to channel, intent, and customer mindset.
• Ensure the Innersense brand voice, values, and identity are represented consistently across all channels for both consumer and professional audiences.
• Translate insights, claims, and strategic direction into clear, compelling, on-brand messaging and storytelling frameworks.
• Communicate creative concepts and rationale with clarity and confidence while collaborating closely with Marketing, Creative, Product Marketing, Education, Sales, and Digital teams.
• Advocate for strong copy solutions, thoughtfully incorporating feedback to strengthen creative outcomes.
• Maintain awareness of digital, beauty, salon, and sustainability trends to inform content and channel best practices.
• Manage multiple projects simultaneously, meeting deadlines through strong organization, prioritization, and proactive communication.
• Deliver polished, high-quality copy tailored to each channel, leveraging AI tools as appropriate to support productivity and ideation.

Requirements

• Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field.
• 4–5+ years of professional copywriting experience, ideally within prestige beauty; experience in salon or professional haircare strongly preferred.
• Proven ability to craft a wide range of written materials, including campaigns, digital content, social, email, packaging, retail/trade collateral, and more.
• Strong storytelling ability with a refined sense of brand voice and tone.
• Experience delivering copy for both consumer and professional audiences.
• Highly collaborative, with the ability to incorporate feedback constructively and champion work with clarity and rationale.
• Demonstrated capability in managing multiple projects under tight timelines with excellent organization and prioritization.
• Familiarity with clean beauty, sustainability narratives, or ingredient-driven storytelling is a plus.
• Comfortable using AI tools to support high-volume copy creation without compromising craft.

Preferred

• Familiarity with clean beauty, sustainability narratives, or ingredient-driven storytelling is a plus.

Benefits

• Competitive Compensation
• Medical, Dental, Vision
• Parental Leave
• Flexible Spending Accounts
• 401k program with match
• Paid Time Off (including holidays and Volunteer Days)
• Life Insurance for all eligible employees