Marketing Copywriter/ Content Expert (3 - 6 Month Contract) at Boston Globe Media | Boston, MA

Marketing Copywriter/ Content Expert (3 - 6 Month Contract)

Boston, MA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own the core messaging for email, onboarding, and campaigns, turning brand voice into persuasive copy that drives engagement and aligns with marketing goals.

Content Ownership: Create and refine copy for emails, onboarding flows, and ads to meet brand standards.
Collaboration and Quality: partner with marketing to ensure messaging resonates with audiences and is clean and impactful.
Voice Consistency: Maintain a consistent Boston Globe Media voice across all touchpoints.

Job Description

Write persuasive, on-brand copy for emails, marketing campaigns, onboarding flows, and digital/print ads.
Craft bold, attention-grabbing headlines and messaging that drive engagement.
Collaborate with marketing to align copy with campaign goals and audience insights.
Edit and proofread content for clarity, consistency, and impact.
Ensure all content reflects Boston Globe Media’s voice and brand standards.

Proven experience as a copywriter or content expert, ideally in marketing and/or advertising.
Exceptional writing, editing, and proofreading skills with a creative flair.
Strong portfolio demonstrating campaign-driven copy, ad messaging, email campaigns, and onboarding content.
Ability to craft copy that engages audiences and drives results.
Familiarity with digital marketing best practices, email platforms, and campaign optimization.
Comfortable managing multiple projects in a fast-paced environment.
A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment.

Understanding of audience segmentation and messaging strategies for onboarding and marketing campaigns.
Experience in media or news organizations is a plus.

Boston Globe Media

Boston Globe Media is New England's largest newsgathering organization -- and much more. We are committed to being an indispensable, trusted, reliable source of round-the-clock information. Through the powerful journalism from our newsroom, engaging content from our content marketing studio, or through targeted advertising solutions, brands and marketers rely on us to reach highly engaged, educated and influential audiences through a variety of media and experiences.Subscribe at bostonglobe.com/subscribeJob opportunities at bostonglobemedia.com/careers

Boston, Massachusetts, USA

1.2K employees (686 in marketing)

www.bostonglobemedia.com