Marketing Coordinator (on-site)

Detroit, MI (On-site)

$50K/yr – $58K/yrEntry Level1+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end email and SMS engagement program, from crafting campaigns and subject lines to building automated flows and reporting on performance.

  • Lead weekly campaigns and flows performance
  • Align messaging with live promotions
  • Provide data-backed insights to improve results

Job Description

Responsibilities

  • Draft, build, and schedule weekly promotional emails and SMS campaigns in Klaviyo
  • Write subject lines and body copy for drops, sales, and product news
  • Build and maintain automated flows: welcome series, abandoned cart, post-purchase
  • Segment and re-engage past customers and dormant subscribers
  • Update homepage banners, announcement bars, and landing page copy to match live promotions
  • Keep paid search messaging aligned with what's actually running (no hands-on ad management required)
  • Maintain the promotional calendar so the team knows what's shipping and when
  • Check every link, discount code, and preview text before you hit send. Zero-error standard.
  • Report weekly on open rate, click rate, and revenue by campaign
  • Tell us what's working and what isn't, with the numbers to back it up

Requirements

  • 1+ years in marketing, or a strong internship background.
  • Degree in Marketing, Communications, or similar is a plus, not a requirement.
  • Sharp writing. Clear, specific, and free of typos.
  • Comfortable in e-commerce tools. Klaviyo and Shopify experience is a big plus. If you haven't used them, show us you learn software fast.
  • Working knowledge of email marketing, SEO, and paid search fundamentals.
  • Organized enough to hit weekly deadlines without being chased.
  • Curious about the numbers. If a report looks wrong, you check it instead of shrugging.
  • Plant experience is not required. Interest in plants helps.
Rare Plant Fairy logo

Rare Plant Fairy

Born in the guest bedroom of a downtown Detroit apartment in 2020 Rare Plant Fairy has quickly become Michigan’s premier grower of rare aroids, hoyas, and other exotic tropical plants.We started as avid rare plant collectors — we know what excites other collectors and are always ahead of the latest trends. Most of our plants are grown and propagated in-house, but we also collaborate with growers worldwide to bring new, sustainably sourced cultivars and species to market.We pride ourselves on catering to the needs of customers in every climate. Our expert packers carefully wrap every plant to ensure they arrive in the best possible condition. Are they going to the Rockies in December? Insulation and heat packs it is. How about Paris in the spring? We’ll make sure the phytosanitary certificate is in order. Our indoor nursery replicates most collectors’ home environmental conditions to reduce stress on our leafy friends

Founded in 2020
Detroit, Michigan, USA
2 employees (1 in marketing)

Salaries

Posted range

$50K/yr – $58K/yr

Taken straight from the job posting.

See all Rare Plant Fairy salaries

Marketing Team

Marketing Team Size
1 (50% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
52.3K
Traffic Source Mix
Search
48.7%
Direct
43.4%
Referral
3.4%
Social
2.8%
Paid
1.6%

Headcount Trend

Current headcount: ~2
Rare Plant Fairy logo

Marketing Coordinator (on-site)

Rare Plant Fairy · Detroit, MI · On-site