Responsibilities

• Implement on- and off-network marketing initiatives that promote programming tune-in, branded products, and other company initiatives across web, CTV, print, outdoor, radio, and other channels.
• Schedule, write, and distribute promotional copy for on-network live reads (NESN and SportsNet Pittsburgh), NESN marketing newsletters, push notifications, and off-network campaigns.
• Own the end-to-end process of creative asset development with the in-house Design & Production teams, including developing creative briefs, proofing assets, coordinating delivery, and reporting on key performance metrics.
• Track campaign performance across Meta, Google, TikTok, X, and other platforms, conducting measurement and testing to continuously optimize NESN's media mix.
• Partner with the Lifecycle Marketing Manager to create, proof, and optimize customer communications, including emails, push notifications, and other CRM messaging, leveraging performance insights and best practices to improve engagement and retention.
• Craft marketing copy and messaging frameworks for organic and paid social media promotions that align with various stages of the marketing funnel.
• Help create and execute marketing plans and assets featuring NESN on-air talent to support initiatives throughout the year, partnering closely with the Social and Content teams on ideation, execution, and measurement.
• Assist the Customer Care Lead by responding to fan support inquiries and monitoring customer support queues and escalations as needed.
• Lead project management efforts for contests and sweepstakes in partnership with Sales, Creative Services, Social, Content, UI/UX, and Legal.
• Assist the Sales, Marketing, and Digital teams in planning and executing client, fan, and company events.

Requirements

• Bachelor's degree and 2–4 years of experience implementing marketing programs and promotions.
• Experience working for a professional or collegiate sports team, media organization, or related entity is a plus.
• Detail-oriented with exceptional organizational skills.
• Excellent writing skills, with the ability to develop compelling, results-oriented copy.
• Experience with social media and influencer strategy, CRM, SEO, and/or performance marketing is a plus.
• Strong ability to work collaboratively in a team-oriented environment across various departments.
• Ability to work onsite in the Watertown office four days per week.
• Ability to attend events on evenings and weekends, as needed.
• Proficiency with Microsoft Office and Google Workspace; experience with WideOrbit is a plus.
• Must embrace NESN's Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion, and Social Responsibility.

Preferred

• Experience with social media and influencer strategy, CRM, SEO, and/or performance marketing is a plus.
• Experience working for a professional or collegiate sports team, media organization, or related entity is a plus.
• Proficiency with Microsoft Office and Google Workspace; experience with WideOrbit is a plus.

Benefits

• Medical and Dental plans which are currently funded by NESN at approximately 85%
• Pre-Tax HSA, FSA and Dependent Care Account
• 401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%
• Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESN
• Paid parental leave
• Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
• Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
• Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
• Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.
• MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work