Responsibilities

• Content Creation — Develop and manage content for social media, website, email newsletters, and campaign assets.
• Market Research — Conduct ongoing research on market trends, competitor strategies, and customer preferences, leveraging tools like Crayon and SEMRush.
• Social Media Management — Manage and update social profiles, monitor trends, and report on audience insights and engagement metrics.
• Email Marketing — Support campaign execution and performance tracking using marketing automation platforms.
• SEO & Analytics — Monitor website performance, keyword rankings, and campaign analytics using SEMRush, Google Analytics, and PowerBI dashboards.
• Webinar & Podcast Support — Coordinate and produce virtual events, webinars, and podcast content using platforms like Wistia and StreamYard, including promotion, logistics, and post-event reporting.
• Marketing Automation — Assist in managing and optimizing workflows within Salesforce and related marketing automation tools.
• Project Support — Contribute to marketing and cross-functional stakeholder initiatives, managing tasks and timelines in Monday.com and Notion.
• AI-Assisted Marketing — Leverage AI tools including Claude, Microsoft Copilot, ChatGPT, and Perplexity to accelerate content production, research, and campaign ideation.

Preferred

• HubSpot familiarity a plus
• Basic knowledge of Adobe Suite is a plus