Marketing Coordinator

Racine, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive city-wide marketing programs, events, and crisis communications while coordinating multi-department campaigns and public engagement.

  • Own development and execution of city marketing plans and events.
  • Must-have: Bachelor in Marketing/Communications or equivalent with strong public engagement skills.
  • Standout: 3–5 years in marketing/communications and basic content tools.

Job Description

Responsibilities

  • Create, coordinate, and execute comprehensive marketing plans for City programs and events.
  • Coordinate layout and design of social media postings, newsletters, flyers, brochures, and other informational materials.
  • Maintain and update website content, ensuring alignment with City branding and voice.
  • Plan, implement, supervise, and evaluate citywide public events and campaigns in collaboration with all departments.
  • Assist the Communications Director in acting as a liaison between city departments and the public for communications and engagement efforts.
  • Track and analyze the effectiveness of marketing efforts and prepare reports for city leadership.
  • Provide support for city departments in developing promotional strategies for services, programs, and initiatives.
  • Assist with public inquiries, ensuring timely and accurate information is provided.
  • Serve in a supportive capacity to Communications Director and as a secondary point of contact for the department.
  • Support crisis communications as needed.

Requirements

  • Bachelor degree in Marketing, Communications, Public Relations or equivalent combinations of education and experience may also be considered.
  • Knowledge, Skills, And Abilities Required: Strong leadership qualities and ability to coordinate multiple projects.
  • Excellent oral and written communication skills and demonstrated ability to effectively engage the public.
  • Walking, sitting, standing, talking, hearing, reaching, carrying, lifting, pushing/pulling, writing, driving, grasping, bending, twisting, stress, etc. Withstand heat and cold while working in various environments with the public.
  • Air-conditioned and non-air conditioned work areas. Exposure to heat and cold while working in both indoor and outdoor environments.
  • Exposure to odors from cleaning products, floor strippers and waxes.
  • Copy machine, telephone, postage meter, computer, fax machine, van and automobile, scissors and miscellaneous office equipment, cell phones and multi-channel two-way radios.

Preferred

  • Three (3) to five (5) years’ experience in marketing, communications, or community engagement preferred.
  • Basic photography, graphic design, video, and visual arts skills.
  • Ability to create and post content to the website and social media.
  • Knowledge of modern marketing tools, including digital and social media platforms.
City of Racine logo

City of Racine

Priding Ourselves in Responding to the Needs of Our Citizens by Enhancing the Quality of Life and Promoting Economic Growth.

USA
360 employees

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
58.1%
Direct
35.2%
Referral
4%
Social
1.4%
Paid
1.1%

Headcount Trend

Current headcount: ~360

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Marketing Coordinator

City of Racine · Racine, WI · On-site