Marketing Coordinator

Responsibilities

• Develop and execute marketing strategies to attract and convert schools and nurseries
• Design and produce marketing collateral including brochures, inserts and pitch materials
• Plan and deliver targeted email marketing campaigns
• Support the development of new concepts and incentives to increase school conversion and improve retention
• Research and coordinate our participation at conferences and exhibitions for lead generation, including identifying suitable events, organiser communications, preparing all materials required
• Manage the back-end of the ecommerce system to troubleshoot issues, extract and interpret key information and make informed adjustments to improve performance
• Manage and optimise email workflows for parents to increase engagement and sales
• Oversee ecommerce shop design and user journey to maximise conversion and spend
• Analyse sales data and customer behaviour to inform ongoing improvements
• Support product launches and promotional campaigns

Requirements

• strong experience in a marketing related role
• Previous experience in branding, content creation and digital campaign management
• understanding of both B2B and B2C customer journeys
• Highly organised with strong attention to detail
• Creative thinker with design skills
• Commercially aware with the ability to interpret data and drive decisions
• Confident managing multiple projects at once
• Strong written communication skills
• Proactive, ideas-driven and comfortable taking ownership

Preferred

• Flexible working hours or some hybrid working arrangement

Benefits

• Casual dress
• Company events
• On-site parking