Marketing Content Writer & Strategist

Minneapolis, MN (On-site)

$70K/yr – $130K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and shape multi-channel marketing content from ideation to publication, ensuring brand consistency, audience alignment, and cross-functional collaboration across campaigns.

Job Description

Responsibilities

  • Write, edit, and proofread marketing content for accuracy, clarity, grammar, and brand consistency across all channels (digital, email, social media, direct mail, web, etc.)
  • Develop clear, compelling messaging that reflects the business’ products, services, capabilities, and strategic priorities
  • Maintain brand voice guidelines to ensure consistency and continuity across all communications
  • Conceptualize and support integrated marketing campaigns that connect multiple channels and touchpoints, ensuring each element reinforces a cohesive campaign narrative
  • Brainstorm creative marketing ideas with the Marketing team and business partners, identifying opportunities to turn business priorities, milestones, events, client stories, and industry topics into compelling content
  • Support thought leadership and storytelling by identifying relevant topics, developing content concepts, and collaborating with internal experts to bring perspectives to life
  • Develop messaging and content themes that create consistency across campaigns and reinforce the organization's value proposition and brand positioning
  • Partner with subject matter experts and business stakeholders to gather information and ensure content accuracy and alignment with strategic priorities
  • Work effectively in a fast-paced environment, managing multiple priorities and deadlines
  • Identify opportunities to repurpose and redistribute content across channels, maximizing value and creating connected experiences for target audiences

Requirements

  • 4+ years of marketing experience in financial services
  • Bachelor's degree in marketing, business, communications, or a related field
  • Excellent writing, editing, and proofreading skills with meticulous attention to detail
  • Proven ability to think creatively and develop compelling content strategies
  • Experience working collaboratively across multiple teams and managing competing priorities

Preferred

  • Experience developing marketing content for a clearing and custody business or similarly complex financial services environment
  • Familiarity with financial services regulatory and compliance frameworks in the US
  • Experience with marketing technology platforms (e.g., content management systems, marketing automation tools, email platforms)
  • Knowledge of SEO best practices and digital content optimization

Benefits

  • A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
  • Leaders who support your development through coaching and managing opportunities.
  • Ability to make a difference and lasting impact.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • Opportunities to do challenging work.
  • Opportunities to build close relationships with clients.
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RBC

4.0 Glassdoor

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact. http://rbc.com/legalstuff.La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.https://www.rbc.com/conditions-dutilisation/

Toronto, Ontario, CAN
98K employees (2,435 in marketing)
71% recommend to a friend
91% CEO approval

Salaries

Posted range

$70K/yr – $130K/yr

Taken straight from the job posting.

See all RBC salaries

Marketing Team

Marketing Team Size
1,939 (2% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$17.5B
Last Raise
$1.2B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $1.2B
  • Oct 2025
    Post IPO Debt • $5B
  • Sep 2025
    Post IPO Debt • $1.4B

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
21%
Direct
55.6%
Referral
20.2%
Social
2.2%
Paid
0.8%

Headcount Trend

Current headcount: ~97.8K

Recent News

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Marketing Content Writer & Strategist

RBC · Minneapolis, MN · On-site