Responsibilities

• Develop persuasive, audience focused marketing copy that increases awareness, engagement, registrations, and participation across CRF’s educational meetings, scientific programs, and organizational initiatives.
• Lead messaging strategy and content development for integrated marketing campaigns across digital, print, and event marketing channels.
• Develop and manage content plans that support campaign goals, audience engagement, and cross-channel marketing execution.
• Write, edit, and oversee compelling content for websites, email campaigns, social media, paid advertising, video, presentations, print collateral, event signage, promotional materials, executive communications, and other marketing assets.
• Develop social media messaging and content strategies that support integrated marketing campaigns and organizational goals.
• Translate complex scientific and medical information into clear, concise, and compelling marketing communications while maintaining scientific accuracy.
• Develop messaging frameworks and content strategies that ensure a consistent brand voice while tailoring communications to specific audiences and channels.
• Partner with physicians, subject matter experts, designers, digital marketers, and project managers to develop and execute integrated marketing campaigns.
• Use audience insights, analytics, A/B testing, and campaign performance data to continuously refine messaging and improve marketing effectiveness.
• Identify opportunities to strengthen campaign performance through more compelling storytelling, clearer positioning, and stronger calls to action.

Requirements

• 7 to 10+ years of experience in marketing copywriting, content strategy, brand storytelling, or integrated marketing.
• Demonstrated success developing marketing campaigns that have increased audience engagement, registrations, lead generation, conversions, or other measurable business outcomes.
• Exceptional portfolio demonstrating concise, persuasive, audience focused marketing across multiple channels.
• Outstanding writing, editing, and storytelling skills with the ability to adapt messaging for different audiences and communication platforms.
• Proven ability to simplify complex technical or scientific information into compelling marketing content.
• Deep understanding of digital marketing, content strategy, email marketing, SEO, social media, paid media, and audience engagement.
• Experience using analytics, audience insights, and testing methodologies to improve campaign performance.
• Strong understanding of customer journeys and how messaging influences behavior across different stages of engagement.
• Demonstrated ability to collaborate effectively with executive leadership, physicians, subject matter experts, designers, developers, and cross functional teams.
• Experience working with content management systems, marketing automation platforms, analytics tools, and AI enabled content solutions.

Preferred

• Healthcare, medical education, life sciences, nonprofit, or association experience preferred.

Benefits

• Choice of health plans include medical, Dental, and vision coverage
• Company-paid short-term and long-term disability and life insurance
• Health and dependent care flexible spending accounts
• Pre-tax travel expenses through TransitChek program
• 401(k) plan
• Generous paid time off (PTO)
• Fourteen paid holidays each year