Responsibilities

• Own the B2C content roadmap across Adoption and Engagement, aligning to priority growth targets and participant lifecycle stages.
• Create and optimize emails, SMS, print mailers, flyers, on site communications, social ads, and landing page copy that convert eligible populations.
• Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress.
• Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants.
• Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy.
• Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement.
• Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals.
• Develop content that is trigger based and supportive of lifecycle journeys (welcome, activation, progress nudges, repeaters, reengagement) leveraging motivator-based messaging.
• Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials that are used by clients to educate their employee populations about Wondr and our offerings.
• Conduct thorough research on industry trends, competitor messaging, and participant preferences.

Requirements

• 5-8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages; health, wellness, or digital product experience a plus.
• Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging.
• Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content.
• Proficiency with content briefing, modular copy systems, and multichannel orchestration; familiarity with platforms like Iterable or equivalent MAP/CRM tools.
• Strong collaboration chops with Product and Creative; comfort working in agile sprints and responding to data-driven iteration.
• BA/BS required. Degree in Marketing, Communications or English preferred.
• 5-8 years of experience in consumer content marketing with demonstrated growth history and examples of past results.

Preferred

• Experience with health, wellness, or digital product marketing is a plus.
• Familiarity with behavioral science-based content strategy.