Responsibilities

• Develop compelling marketing content and advertising copy for paid media, websites, landing pages, email campaigns, social media, video and multimedia assets, direct mail, marketing collateral and other digital and consumer-facing communications.
• Create, optimize, and maintain SEO- and GEO-focused content, applying search, content structure, and audience engagement best practices to improve discoverability, visibility and performance across traditional and AI-powered search experiences.
• Develop and optimize content for CRM and lifecycle marketing programs, including email communications, automated nurture journeys, onboarding, retention and re-engagement campaigns.
• Tailor content and messaging to specific audiences, personas, and stages of the customer journey while maintaining a consistent brand voice across channels and platforms.
• Translate complex, technical, or sensitive subject matter into clear, relevant and audience-focused communications.
• Partner with marketing and CRM campaign managers, digital strategists, social and creative partners to develop integrated content strategies and campaigns.
• Establish and maintain messaging consistency, ensuring alignment with brand and editorial standards and business objectives.
• Stay current on emerging content marketing, SEO, GEO, AI-driven search, and digital marketing trends, recommending new approaches and best practices to improve content effectiveness.
• Review, edit and provide strategic guidance on content developed by internal teams and external agencies.
• Measure and optimize content performance using audience insights, campaign results and digital analytics.

Requirements

• Nine or more (9+) years of related experience, education/training, OR a Bachelor’s degree in related area plus two years of related experience/training.
• Advanced skill in written and verbal communication skills, including the ability to craft compelling messages.
• Advanced knowledge of the fundamentals of design and implementation.
• Advanced skill in creating effective websites.
• Advanced understanding of technical language and requirements of the assigned work.
• Advanced knowledge of digital communication media, including content management systems and/or relevant web applications used for website production, and organization-specific computer application programs.
• Advanced technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
• Advanced understanding of the organization’s processes, procedures, and applicable rules and regulations for web communication.
• Advanced knowledge of the organization, including its achievements, goals, objectives, vision and mission and how digital communication can effectively convey and advance the message to various audiences.
• Advanced skill to monitor and assess processes or services and make necessary improvements.

Preferred

• Deep understanding of healthcare marketing strategies tailored for the health care sector.
• Experience with compliance regulations, particularly HIPAA and data privacy.
• Knowledge of WCAG 2.1 Level AA accessibility requirements.
• Knowledge of ensuring marketing content meets WCAG 2.1 Level AA accessibility requirements.
• Demonstrated competency and commitment to equity, diversity and inclusion.