Marketing & Content Manager

Responsibilities

• lead integrated campaigns and high-quality content that build awareness, strengthen trust and support the impact of Southern Hospice Group across our communities.
• take ownership of campaign planning and delivery across digital, print, events and media, translating priorities from Fundraising, Retail, Clinical Services, the People Team and Corporate Partnerships into audience-led marketing activity.
• balance planned campaigns with emerging organisational needs, making clear choices about where time and resource will have the greatest impact.
• help shape editorial and content planning, developing compelling, accessible content that communicates our impact and supports engagement.
• work closely with Brand, Digital and Creative colleagues to ensure campaigns are joined up, consistent and effective across channels.
• be a trusted marketing partner to senior and operational stakeholders, using insight and performance data to improve activity and provide clear recommendations.
• provide day-to-day leadership, coaching and direction to Marketing and Communications Officers and apprentices.
• deliver measurable campaigns without losing quality, brand discipline or audience focus.

Requirements

• Significant experience delivering integrated marketing campaigns from planning through to evaluation.
• Experience developing marketing plans and managing multiple campaigns, stakeholders and deadlines at the same time.
• Strong campaign management and project management skills, with evidence of delivering on time and within budget.
• Excellent copywriting and editing skills, with the ability to turn organisational priorities into clear, compelling audience-focused content.
• Strong stakeholder management and influencing skills, including confidence advising senior colleagues and constructively challenging briefs.
• Experience using audience insight, segmentation and performance data to improve marketing activity and make recommendations.
• A strong understanding of digital marketing, brand management, accessibility and inclusive communications.
• Experience coaching, mentoring or supervising colleagues and creating clear priorities for delivery.
• A practical, collaborative and solutions-focused approach, with the confidence to make sound decisions in a fast-moving environment.
• Alignment with our values: Caring, Connected and Courageous.

Benefits

• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days’ annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Bupa and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service