Marketing & Communications Strategist II, Office of the Provost at Rochester Institute of Technology | Rochester, NY | $60K/yr – $87K/yr

Marketing & Communications Strategist II, Office of the Provost

Rochester, NY (Hybrid)

$60K/yr – $87K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the university level content and communications pipeline from creation to distribution across print, web, and social media, aligning with PR campaigns and measurable marketing outputs.

Content and channel ownership: develop, coordinate, and execute multi-channel strategies for print, web, and social media.
Content production and publishing: write and produce content, maintain accuracy across publications, and create promo assets.
Measurement and reporting: collect marketing metrics and report insights to improve content effectiveness and user experience.

Job Description

Develops, coordinates, and executes communications, marketing, and social media strategies. Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience
Creates, writes, and produces content for print and internet medias. Updates and maintains marketing publications to ensure accuracy
Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to-date and creates promotional assets
Supports university media relations and the application of public relations campaigns
Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records
Coordinates related content and publication needs, graphic arts design, and printing. Coordinates the printing of publications and marketing materials using on- and off-campus vendors
Other duties as assigned

Rochester Institute of Technology

At Rochester Institute of Technology, we shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, and socially conscious community, we leverage the power of technology, the arts, and design for the greater good.Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with over 21,400 students and more than 154,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. At RIT, we are always on to something amazing.Jobs at RIT: external candidates applying for faculty and staff positions need to apply for positions online at http://careers.rit.edu.

Founded in 2003

Rochester, New York, USA

9.4K employees (571 in marketing)

www.rit.edu