Lead marketing and communications for hospital entity, driving campaigns, media relations, events, and video content.

• Own development and execution of marketing and communications campaigns for entity and service lines.
• Implementation of media relations and special events, including community outreach for the hospital.
• Writing for internal and external communications, including social media, press materials, newsletters, and digital media.

Responsibilities

• production of marketing collateral for entity and service lines.
• development and implementation of marketing and communications campaigns for entity and service lines.
• implementation of media relations;
• implementation of special events, community events and other outreach activities for the hospital;
• writing for various internal and external communications vehicles, including social media, press materials, newsletters, employee publications, and digital media;
• project tracking and coordination;
• video production, which may include filming, editing and distribution.
• Implements media relations
• Works with members of the media on stories and live broadcasts.
• Oversees obtaining patient and employee consent forms to ensure patient privacy rights and adherence to HIPAA (Health Insurance Portability and Accountability) laws.
• Writes press releases and media advisories.
• Pitches story ideas to media outlets.
• Facilitates interviews with media and entity spokespersons, including clinicians, entity leaders, affiliated physicians and patients.
• Shares responsibility with system PR team members in assuming media on-call duties as needed.
• Helps ensure consistent, high-quality media releases and media interactions.
• Participates in video production projects. Dependent upon skill set, may be responsible for coordinating shoots with Multimedia team, writing and editing scripts, filming and editing content, and coordinate distribution of video content.
• Coordinates marketing-led seminars, including speaker, scheduling, script, promotion, and other event logistics. May also act as emcee.
• Assists with various entity special events including, but not limited to employee and physician recognition events.
• Depending on event, may be responsible for event logistics and promotion.
• On occasion, coordinate community event/conference participation, staffing and promotion. Some events may be held on weekday evenings or weekends.

Requirements

• Bachelor\'s degree with focus in marketing, communications, public relations, or equivalent work experience.
• 3 Years experience in marketing communications within an agency and/or large regional organization encompassing multiple communications disciplines, including media relations.

Preferred

• Previous health care experience.
• Experience with photo and video editing software.