Marketing and Communications Specialist

Tallahassee, FL (On-site)

$54K/yr – $78K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive integrated marketing and communications programs from planning through execution, collaborating with stakeholders to translate complex subjects into clear messaging and measurable campaigns.

Plan and execute integrated marketing strategies aligned with organizational goals
Translate complex subject matter into clear content across multiple channels and audiences
Monitor metrics and provide actionable insights to improve campaign performance

Job Description

Responsibilities

Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
Assist in developing campaign timelines, deliverables, and performance metrics
Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, feature stories, digital signage, and other internal or external communications
Maintain adherence to organizational brand, editorial, and style guidelines
Draft executive communications such as speaker remarks, announcements, and promotional messaging
Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
Prepare creative briefs to guide concept development and creative expression

Requirements

Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications: None

Benefits

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

Penn State University

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our nearly 88,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom—it’s the positive impact made on communities across the world.From access to state-of-the-art resources to interdisciplinary pursuits in collaborative atmospheres, a Penn State degree is more than an education. The experiences and knowledge gained here will form the foundation for the lives our students build. Their contributions to the world begin with a Penn State degree.We Are Penn State.

University Park, Pennsylvania, USA

32K employees (1,262 in marketing)

psu.edu