Responsibilities

• Works with the marketing team to conceptualize marketing materials for all disciplines within HE
• Assists in the coordination and execution of adoption campaigns for Higher Education's national and regional titles
• Assists in the creation and execution of marketing strategy for assigned conferences and conventions
• Develops and executes marketing campaigns (digital, e-mail, print) for key authors to support sales efforts
• Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice
• Ensure authors' needs and questions are addressed promptly
• Monitor campaign performance and optimize strategies based on analytics
• Conducts market research to assist with acquisition, sales and special projects
• Stay updated with the latest industry news and competitor activities

Requirements

• Available to work out of our Dubuque, Iowa home office - this is not a remote position
• Strong communication skills, both written and verbal
• Proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
• Someone who can identify new opportunities for growth and engagement
• Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly

Benefits

• Job Stability.
• Career Growth.
• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement