Responsibilities

• Develops and maintains integrated marketing and communications (IMC) plans for leadership, assigned clients and service lines that align with organizational strategies and goals.
• Leads marketing meetings with client groups to share analytics, discuss ongoing and upcoming initiatives, and ensure alignment with organizational priorities.
• Presents IMC plans, recommendation, and performance insights rto leadership and assigned clients and service lines.
• Executes IMC plans in coordination with department leadership, clients, colleagues, vendors, and other stakeholders.
• Manages campaigns end-to-end, including tactical execution across digital, social, web, print, outdoor, and other paid media channels in partnership with advertising agencies.
• Writes press releases, social media content, website copy, blogs, brochures, and rack cards, and other marketing materials.
• Oversees production of creative assets and vendor deliverables. Responsible for collaborating with subject matter experts within the clinical service lines on content to ensure accuracy and effectiveness of content.
• Monitors and evaluates IMC plan performance and regularly reports analytics and trending data. Analyzes campaign performance, including paid media and social metrics, and uses data-driven insights to inform future strategies and recommendations.
• Collaborates with internal teams, physicians, and external vendors to ensure brand consistency and effective execution of marketing initiatives. Works closely with physicians on service line strategies and provider promotion efforts. Develops and manages video, multimedia, and digital content. Writes, proofreads, and edits content across multiple platforms, including but not limited to marketing materials, press releases, blogs, social media posts multimedia content, website copy, and other print material.
• Ensures all materials adhere to brand standards and quality guidelines.

Requirements

• A Bachelor's degree in marketing, communications, business, or healthcare administration is required.
• A minimum of three (3) years of experience in a marketing-related position.
• Strong communication, writing, project management, and organizational skills.
• Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
• Knowledge of Microsoft Word, PowerPoint, and Excel is required.
• Exceptional customer service skills.
• Excellent verbal and written communication skills; proofreading and editing skills required.
• Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers.
• Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values.

Preferred

• Healthcare or advertising agency experience strongly preferred.
• Knowledge of project management software and/or databases strongly preferred.
• Knowledge of Microsoft SharePoint preferred.