Responsibilities

• Support the execution and optimization of digital marketing campaigns across Google, Meta, email, website, and her digital channels.
• Monitor campaign performance using Google Analytics (GA4), Looker Studio, and other reporting tools.
• Prepare regular performance reports and identify opportunities to improve marketing effectiveness.
• Assist with website updates, SEO initiatives, and digital listing maintenance and optimization.
• Coordinate and execute integrated marketing campaigns from concept through launch.
• Assist with promotional calendars, seasonal campaigns, new service launches, and local marketing initiatives.
• Coordinate campaign timelines, creative assets, and project deliverables.
• Support cross-functional marketing initiatives with Operations, Sales, and other departments.
• Create and execute engaging content for social media, websites, email marketing, digital advertising, and other communication channels.
• Capture and edit photography and short-form video for marketing campaigns and retail locations.

Requirements

• Minimum 4 years of progressive experience in marketing, communications, or digital marketing.
• Experience supporting integrated marketing campaigns across digital and traditional channels.
• Working knowledge of Google Analytics (GA4), Meta Business Suite, Google Ads, and digital marketing fundamentals.
• Experience creating content for social media and digital marketing, including copywriting, graphic design, photography, and short-form video.
• Proficiency with Canva and Microsoft Office; experience with Adobe Creative Suite is an asset.
• Knowledge of local SEO and Google Business Profile management.
• Experience with email marketing platforms (such as Mailchimp) and content management systems.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.

Preferred

• Experience in retail, franchise, or multi-location marketing. (Preferred)
• Experience working with marketing agencies and external vendors. (Preferred)

Benefits

• Because we believe happy and healthy employees provide the best service to customers, we offer a comprehensive and customizable benefits package that includes medical, dental, vision, life insurance, 401K with company match, and much more.