Responsibilities

• Contributes to the execution of marketing communication strategies, drafts marketing communication plans and assets.
• Executes and monitors marketing communications tactics, providing feedback to ensure successful outcomes.
• Works across teams and partners to deliver engaging and relevant messaging and content for various marketing channels, including web, social media, email marketing, and other collateral.
• Keeps business and product teams apprised of the status of marketing communications materials.
• Maintains strong communication among key leaders and critical stakeholders.
• Assists with project, account, and supplier management employing knowledge of effective marketing and general business understanding.
• Prepares and executes virtual and in-person events that create memorable experiences and deepen connections to Cummins brand.
• Assists in monitoring and analyzing campaign performance data, providing insights and recommendations to improve marketing efforts.
• Applies knowledge of digital marketing tools, trends, and channels to optimize marketing efforts.
• Digital Only: Responsible for assisting in planning, executing, and managing digital marketing campaigns to promote products, services, or brands through digital channels.