MARKETING & COMMUNICATIONS SPECIALIST

Jonesboro, GA (On-site)

$55K/yr – $65K/yrMid Level2+ years exp**

Posted 1 hr ago

Job Summary

Own and drive citywide communications strategy, media relations, digital content creation, crisis messaging, and community engagement across departments while maintaining branding and consistency.

  • Develop and implement strategic plans for communications and marketing
  • Oversee content creation, analytics, and promotional campaigns across channels

Job Description

Responsibilities

  • Develop and implement strategic communication and marketing plans.
  • Write and edit press releases, newsletters, speeches, talking points, and public announcements.
  • Coordinate media inquiries and maintain relationships with local and regional media outlets.
  • Assist with crisis communication and emergency messaging as needed.
  • Ensure consistent branding and messaging across city departments.
  • Manage the city’s website and social media platforms.
  • Create engaging digital content including graphics, videos, and photography.
  • Monitor social media engagement and respond to public inquiries professionally.
  • Track analytics and prepare performance reports on communication campaigns.
  • Promote city events, public meetings, and community initiatives.

Requirements

  • Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Public Administration, or related field.
  • 2–5 years of experience in communications, marketing, public relations, or digital media.
  • Government or municipal experience preferred.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong understanding of social media platforms and digital marketing tools.
  • Experience with graphic design and content creation software.
  • Ability to manage multiple projects and meet deadlines.
  • Knowledge of public information practices and community engagement strategies.
  • Familiarity with website content management systems (CMS).

Preferred

  • Strong photography and videography skills are a plus.
  • Adobe Creative Suite
  • Canva
  • Microsoft Office Suite
  • WordPress or other CMS platforms
  • Social media scheduling and analytics tools
City of Jonesboro logo

City of Jonesboro

Jonesboro, AR | Official Website

Jonesboro, Arkansas, USA
182 employees (4 in marketing)

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

See all City of Jonesboro salaries

Marketing Team

Marketing Team Size
4 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
342

Headcount Trend

Current headcount: ~182

Recent News

City of Jonesboro logo

MARKETING & COMMUNICATIONS SPECIALIST

City of Jonesboro · Jonesboro, GA · On-site