Responsibilities

• Lead the development and execution of Gotham Park’s marketing and communications strategy across digital, print, and community-facing channels.
• Serve as the primary steward of Gotham Park’s Pentagram-designed brand system, ensuring consistent application across social media, website, events, campaigns, presentations, and other public-facing materials.
• Establish messaging, storytelling, and campaign priorities that highlight Gotham Park’s programs, projects, partnerships, community impact, fundraising initiatives, and mission.
• Create and/or review marketing materials and communications as needed, ensuring accuracy, quality, and alignment with Gotham Park’s voice and visual identity.
• Support the development and growth of Gotham Park’s merchandise program working collaboratively with Gotham Park staff.
• Serve as Gotham Park’s internal point of contact for media inquiries, coordinating with leadership and outside public relations and/or media consultants as needed.
• Manage relationships with external designers, consultants, vendors, and creative partners, as needed to maintain and evolve Gotham Park’s brand presence.
• Manage and provide strategic direction to the Social Media & Digital Content Coordinator.
• Work collaboratively with the Coordinator and staff across the organization to develop and maintain a social media content calendar aligned with organizational priorities, programs, projects, fundraising initiatives, and community engagement goals.
• Set content priorities and ensure Gotham Park’s social media provides a balanced picture of its people, programs, operations, partnerships, community impact, and public space.

Requirements

• 4+ years of experience in marketing, communications, community engagement, or a related field.
• Strong experience developing and managing content for social media platforms, email marketing, websites, and digital channels.
• Excellent writing, editing, and storytelling skills with strong attention to brand voice and tone.
• Strong experience creating impactful and brand-aligned visual content and marketing materials using tools such as Canva, Adobe Creative Suite, or similar platforms.
• Experience managing content calendars, campaigns, and multiple projects simultaneously.
• Familiarity with website CMS platforms (such as WordPress, Squarespace, or similar), Mailchimp, Eventbrite, and CRM systems such as Salesforce.
• Strong organizational skills and ability to manage deadlines independently.
• Strong interpersonal skills with the ability to collaborate effectively with leadership, community partners, volunteers, and external stakeholders.

Preferred

• Nonprofit, community-based, cultural, or public-space experience preferred.
• Fluency in Spanish, Mandarin, Cantonese, or other languages spoken within NYC communities is preferred.
• Experience working in nonprofit, community-based, cultural, public space, or mission-driven organizations preferred.

Benefits

• This is a full-time exempt position with a benefits package.