Responsibilities

• Supervisory Responsibilities:
• Manages the Marketing & Foundation Coordinator and Employee Community Committee.
• Strategic Marketing & Brand Management:
• Develop & implement a comprehensive marketing strategy and plan to promote the organization's mission, programs and services.
• Design and execute data-driven marketing campaigns to promote specific service lines.
• Maintain visual and print brand consistency across all departments, signage promotional materials and internal documents. Ensure consistency and alignment with MMHC's values and mission.
• Analyze local healthcare demographic and patient migration patterns and work with leadership teams to identify opportunities for service growth.
• Monitor and analyze marketing performance metrics, adjusting strategies as needed to achieve goals.
• Public Relations & Communication:
• Serves as a liaison/spokesperson with local newspapers, radio stations and press. Draft and distribute appropriate press release materials.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism or related field.
• 3 - 5 years of progressive experience in marketing or public relations.
• Demonstrated success in developing and implementing marketing strategies, preferably in the nonprofit or healthcare sectors.
• Exceptional written, editorial and verbal communication skills.
• Technical proficiency with content management systems, email marketing tools and social media schedulers.
• Willingness to attend occasional evening and weekend meetings and community events.
• Leadership and team development.
• Regulatory and compliance knowledge.
• Operational and financial management.
• Effective communication and collaboration.

Preferred

• Prior experience in a healthcare organization preferred.
• Familiarity with the organization's service area.
• Expertise in data analytics, digital marketing and project management, to guide teams, interpret trends, and execute effective, data-driven strategies.
• Familiarity with HIPAA compliance regarding patient privacy and photography in marketing materials.