Marketing & Communications Manager

Bemidji, MN (On-site)

$45K/yr – $52K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own and drive Lakeland PBS’s marketing and communications strategy across digital, print, and social channels, aligning with mission and values, while managing content, analytics, and stakeholder support.

Job Description

Responsibilities

  • Job Duties
  • Lakeland PBS has a challenging opportunity for a highly motivated team player to manage the creation, implementation, and maintenance of a unified marketing and communications strategy aligned with our mission, vision, and values.
  • The Marketing & Communications Manager will be responsible for digital content and graphic creation, , management and implementation of Lakeland’s website and online presence, promotion of Lakeland’s services and events, and management and implementation of all aspects of the organization’s print and email marketing and social media presence.
  • Ideally, the candidate will have a strong understanding of the public media ecosystem, be comfortable working both independently and collaboratively within a small, close-knit team, and thrive in a fast paced, deadline driven environment.
  • This position will work out of our Bemidji office location.
  • Standard hours are weekdays with some evening and weekend projects required.
  • Regular Duties:
  • General Marketing & Communications
  • - Collaborate with Lakeland PBS Management to develop marketing and communications plans to promote Lakeland’s services – Programming, Production, Special Events, etc.
  • - Write, edit, and publish content for Lakeland’s website, email marketing efforts, and printed bimonthly member highlights publication.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, or a related field. (An equivalent amount of training, education and experience will also be considered.)
  • 3-5 years of relevant professional experience in communications and/or marketing. Non-profit experience helpful but not required.
  • Excellent written and verbal communications skills.
  • Strong attention to detail and proofreading skills.
  • Proven results in implementing marketing and communications strategic plans.
  • Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies to engage audiences.
  • Familiarity with Wordpress and other CMS platforms.
  • Demonstrated ability to work on multiple projects simultaneously while managing deadlines.
  • Excellent graphic design skills and experience with Adobe Creative Suite.

Benefits

  • We have generous benefits with PTO, sick leave, paid holidays, company paid life insurance, short and long term disability insurance and an additional 21% of salary for flex benefits towards health, retirement, dependent care and flex plan options.
Lakeland PBS logo

Lakeland PBS

Lakeland PBS is a 501c3 non-profit that is unique in the fact that the corporation is owned by the public that it serves. Our headquarters is a state-of-the-art facility located in Bemidji, with a satellite office and studio facility located in Brainerd. The corporation operates two full power digital television broadcast stations: KAWE (Bemidji) serving northern Minnesota and KAWB (Brainerd), serving central Minnesota. Since signing on the air in June 1, 1980 Lakeland PBS has been a Public Broadcasting Service (PBS) affiliate that produces, acquires and airs programs that are relevant to our rural and culturally diverse region.

Founded in 1980
Bemidji, Minnesota, USA
36 employees (15 in marketing)

Salaries

Posted range

$45K/yr – $52K/yr

Taken straight from the job posting.

See all Lakeland PBS salaries

Marketing Team

Marketing Team Size
10 (28% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
28.9K
Monthly Google Ads Budget
$42.3K
Traffic Source Mix
Search
69.8%
Direct
10.2%
Social
20%

Headcount Trend

Current headcount: ~36

Recent News

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Marketing & Communications Manager

Lakeland PBS · Bemidji, MN · On-site