Responsibilities

• Own and steward the corporate and product brand, ensuring a consistent identity and voice across all channels.
• Develop and maintain brand guidelines, messaging frameworks, and templates, enabling teams to apply them consistently.
• Create and manage marketing content and collateral, including brochures, sell sheets, presentations, case studies, and videos, that support the brand and equip the sales team.
• Oversee the content and editorial calendar and creative production, collaborating with product marketing, clinical, and sales teams to source and review materials.
• Translate product value propositions into clear, compelling copy across all communications, working in partnership with product marketing.
• Tailor messaging to key audiences, including healthcare professionals (HCPs), hospital administrators, value analysis committees (VACs), patients, and internal teams.
• Plan and execute integrated marketing campaigns across digital, email, social, and print channels to build brand awareness and support demand generation.
• Manage the company website, SEO/SEM strategies, email marketing, and marketing automation platforms.
• Manage public and media relations, including press releases, media outreach, and award submissions.
• Lead internal and corporate communications to keep employees and stakeholders informed and aligned.

Requirements

• Minimum 5 years of marketing communications experience in medical devices, diagnostics, or a related healthcare field
• Demonstrated success developing brand, content, and communications programs across digital and traditional channels
• Strong understanding of healthcare audiences and stakeholders (HCPs, hospitals, and patients)
• Ability to translate clinical and technical information into clear, customer-centric copy and content
• Experience developing promotional materials within FDA/regulatory and MLR review guidelines
• Proficiency in productivity applications (Microsoft Office Suite, Slack) and familiarity with design/creative tools
• Excellent project management and cross-functional collaboration skills
• Experience working and managing relationships with external agencies and contractors
• Adept at data-driven marketing and decision making

Preferred

• Degree in marketing, communications, journalism, or a related discipline
• Experience with Class II/III medical devices
• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Veeva, etc.)
• Familiarity with use of social media and digital tools for promotional activities (LinkedIn, SEO/SEM)
• Familiarity with AI tools for productivity and marketing/project management automation
• Background in a specific therapeutic area or procedure relevant to our portfolio (e.g., cardiovascular, peripheral vascular, thrombectomy)