Marketing & Communications Manager
FamilyWell
USA (Remote)
$55/hr - $70/hrIn-housePart-timeMid level5+ years exp.
20 hrs ago
Marketing Communications Manager
Rohnert Park, CA (On-site)
Salary Not AvailableFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship productâan AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysisâprovides a color-coded, 3D model of a patientâs coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMapâ˘Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 500,000 patients worldwide.
Role Summary
Heartflow is seeking a highly skilled, organized Marketing Communications Manager to drive the execution of integrated marketing initiatives that elevate our brand, support product adoption, and reinforce our category leadership in coronary artery disease (CAD) management.
This role sits at the center of communications planning and executionâtranslating marketing and product priorities into high-impact campaigns, content, and communications. The ideal candidate is both a strong marketer and a disciplined project manager: someone who can orchestrate complex initiatives across internal stakeholders and external partners, while maintaining a high bar for quality, speed, and consistency.
You will play a critical role in bringing Heartflowâs story to life across product launches, digital campaigns, trade shows, and core marketing channels â ensuring every touchpoint delivers clarity, credibility, and clinical impact.
Key Responsibilities
Integrated Campaign Execution
- Lead end-to-end execution of integrated marketing campaigns across digital, web, events, and sales channels
- Translate strategic briefs into actionable plans, timelines, and deliverables
- Ensure alignment across brand, product marketing and commercial teams
Product Launches & Announcements
- Support planning and lead execution of product launches, updates, and key announcements
- Coordinate cross-functional inputs to develop launch materials and go-to-market assets
- Manage timelines, dependencies, and deliverables to ensure successful launch readiness
Content & Channel Development
- Oversee development of:
- Digital campaigns (paid + organic)
- Website content and updates
- Sales collateral and enablement tools
- Thought leadership and KOL-driven content
- Ensure content aligns with brand standards, clinical accuracy, and strategic messaging
Trade Shows & Events
- Support communications execution of national and regional trade shows
- Coordinate pre-, during-, and post-event communications and content
- Partner with internal teams and KOLs to amplify presence and engagement
Project & Workflow Management
- Own project timelines, workflows, and asset delivery across multiple concurrent initiatives
- Implement and manage efficient processes for briefing, review, and approvals
- Identify risks, resolve bottlenecks, and ensure on-time, high-quality execution
Agency & Freelancer Management
- Manage external agencies and freelance partners across creative, content, and digital execution
- Develop clear briefs and ensure deliverables meet expectations for quality and performance
- Optimize resource allocation across internal and external teams
Skills & Capabilities
Marketing & Campaign Execution
- Strong experience executing multi-channel marketing campaigns in B2B or healthcare/med-tech environments
- Deep understanding of digital channels, content strategy, and campaign performance drivers
- Ability to translate strategy into effective, executable marketing programs
Project Management & Operations
- Exceptional organizational and project management skills
- Experience managing complex timelines with multiple stakeholders and dependencies
- Strong attention to detail with a focus on executional excellence
Content & Communication
- Strong instincts for high-quality content and storytelling
- Ability to manage development of clinical and technical content with accuracy and clarity
- Experience working with brand guidelines and ensuring consistency across touchpoints
Cross-Functional Collaboration
- Proven ability to work effectively with product marketing, medical affairs, sales, and leadership
- Strong communication and stakeholder management skills
- Ability to navigate ambiguity and drive alignment
Agency & Vendor Management
- Experience managing agencies and freelancers across creative and digital scopes
- Ability to brief effectively, provide feedback, and drive high-quality output
- Strong judgment in selecting and optimizing external partners
Qualifications
- 5â8 years of experience in marketing in med-tech, healthcare, or B2B environments
- Bachelorâs degree in Marketing, Communications, Business, or related field
- Experience supporting product launches and integrated campaign execution
- Familiarity with regulated environments and clinical content is needed
What Success Looks Like
- Seamless execution of high-impact campaigns and launches
- Consistent, high-quality marketing output across all channels
- Strong alignment across cross-functional teams
- Efficient use of agencies and resources to scale impact
- Measurable contribution to brand visibility and product adoption
Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.
Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.
Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with â@heartflow.comâ and B) the position described is found on our careers site at www.heartflow.com/about/careers/.
Heartflow
Heartflow is the global leader in AI-driven coronary artery disease (CAD) management, transforming how CAD â the worldâs leading cause of death â is diagnosed and treated. Our advanced technology generates personalized, precision 3D heart models from a single CT scan, providing clinicians with the clarity and confidence to deliver earlier, more effective treatments â transforming CAD into a disease that can be managed for life. Heartflow One is the only complete, non-invasive, precision coronary care platform providing patient insights throughout the guideline-directed CCTA pathway. The AI-driven platform â including RoadmapTM Analysis, FFRCT Analysis and Plaque Analysis â is supported by the ACC/AHA Chest Pain Guideline and backed by more than 600 peer-reviewed publications.With over 400,000 patients treated, more than 1,400 leading institutions adopting our solution, and 99.5% of U.S. lives covered â Heartflow is redefining the standard of coronary care. We're a global company, with employees across the United States, Europe and Japan. Our headquarters are in Mountain View, California, with additional offices in California, Texas, the UK and Japan. We believe CAD shouldnât be a silent threat. Weâre changing the story of CAD by making it screenable, diagnosable, and manageable â empowering clinicians to save lives and giving patients more time for what matters most.
