Cummins

Marketing Communications Manager

USA

$106K/yr – $158K/yrMid Level

Posted 4 months ago

Job Summary

Drive multi‑channel global marketing programs that elevate the Cummins brand and support strategic growth.

  • Own end-to-end campaigns across digital, social, email, and events.
  • Must-have: Strong strategic marketing experience shaping B2B campaigns.
  • Standout: Partners with Global Brand Leader on brand strategy and cross‑functional execution.

Job Description

Responsibilities

  • Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
  • Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
  • Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
  • Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
  • Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
  • Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
  • Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
  • Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.
  • Lead the translation of brand and business strategy into integrated, omnichannel campaigns by setting strategic intent, shaping the execution approach, and guiding delivery to shift perception and support high‑stakes commercial decisions
  • Partner closely with the Global Brand Leader and senior stakeholders to develop brand valuation models, naming and positioning strategies, scenario analysis, and global tradeoff assessments that inform M&A, ventures, and long‑range strategic planning
  • Design and implement process improvements that increase efficiency, effectiveness, and responsiveness across global, cross‑functional teams, balancing adaptability with disciplined execution

Requirements

  • College, university, or equivalent degree in marketing or a related subject required.
  • Strategic thinker with the ability to develop and implement successful marketing campaigns.
  • Creative thinker with a strong attention to detail.
  • Ability to work collaboratively in a team environment.
  • Strong project management skills and the ability to meet deadlines.
  • Digital marketing experience preferred.
  • Product marketing experience preferred.
  • Global perspective and experience preferred.
  • B2B experience preferred.
  • Talent Management experience and experience managing distributed teams highly preferred.
  • Strong analytical skills and proficiency in using marketing analytics tools.

Preferred

  • Digital marketing experience preferred
  • Product marketing experience preferred
  • Global perspective and experience preferred
  • B2B experience preferred
  • Talent Management experience and experience managing distributed teams highly preferred

Salaries

Posted range

$106K/yr – $158K/yr

Taken straight from the job posting.

See all Cummins salaries