Responsibilities

• Serve as the local marketing lead for Blue Man Group Orlando, developing and executing initiatives that drive awareness, attendance, and ticket sales.
• Work closely with Sales, Box Office, Operations, and Show teams to support revenue-generating initiatives and achieve sales objectives.
• Identify opportunities to increase day-of, short-term, and advance ticket sales through targeted promotions, partnerships, activations, and local marketing efforts.
• Collaborate with the ICON Park team and neighboring businesses to maximize Blue Man Group’s visibility and presence within the destination.
• Execute local marketing campaigns and promotional initiatives in alignment with Blue Man Group brand standards and overall business objectives.
• Assist in the development, production, and execution of marketing materials, promotions, events, and campaigns across multiple channels.
• Monitor the effectiveness of local marketing efforts and provide recommendations for optimization and improvement.
• Continually seek innovative opportunities to increase visibility, awareness, attendance, and sales performance within the Orlando market.
• Serve as the marketing lead in partnership with the Sales team across key relationships with local tourism organizations, attractions, hotels, concierge programs, business associations, chambers of commerce, arts organizations, community groups, and other strategic partners.
• Work closely with Visit Orlando and other tourism stakeholders to identify opportunities that increase awareness, visitation, and ticket sales.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Five or more years of experience in marketing, communications, public relations, tourism, attractions, entertainment, hospitality, or a related field.
• Strong knowledge of the Orlando and Central Florida tourism, attractions, entertainment, and business landscape, with an understanding of both visitor and local resident audiences.
• Demonstrated understanding of the unique dynamics of the Orlando market and the ability to develop strategies that appeal to both tourists and local residents.
• Existing relationships within the Orlando market, including tourism, hospitality, media, business, arts, or community organizations, strongly preferred.
• Demonstrated success building partnerships, executing community engagement initiatives, and driving awareness, attendance, or ticket sales.
• Exceptional networking, relationship-building, communication, and presentation skills.
• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously.
• Experience working collaboratively across departments and with external stakeholders.
• Knowledge of social media platforms and current digital marketing trends.

Preferred

• Experience marketing live entertainment, attractions, performing arts, tourism, hospitality, or destination-based experiences.
• Experience working with local media, influencers, community leaders, and tourism organizations.
• Proven success driving attendance, ticket sales, visitation, or consumer engagement.
• Familiarity with the International Drive corridor, Orlando attractions market, and Central Florida tourism ecosystem.

Benefits

• Competitive Benefits package that includes Medical, Dental, Life Insurance and 401K Plans.