Responsibilities

• Marketing Communications & Campaign Execution - 70%
• - Support integrated campaigns that advance student recruitment, engagement, retention, and department goals.
• - Write, edit, review, and adapt marketing communications across email, web, social media, SMS, video, print, and other campaign touchpoints.
• - Adapt messaging, calls to action, and other content based on audience, channel, campaign, objective, and stage of student journey.
• - Create basic email and newsletter graphics in the CRM and adapt existing visual assets for marketing communications.
• - Support sensitive or urgent communications.
• - Ensure communications meet SDSU brand, editorial, and accessibility standards.
• - Support the update, organization, and maintenance of content on the Global Campus website(s).
• Project Management & Collaboration - 25%
• - Partner with marketing team members and other areas of Global Campus to support project objectives, audiences, deliverables, timelines, and communication needs.

Requirements

• Bachelor's degree in Marketing, Communications or related field.
• At least two years of experience marketing communications, digital marketing, or a related field.

Preferred

• Experience in lifecycle/enrollment marketing.
• Experience supporting integrated mktng campaigns.
• Experience using mktng analytics, A/B testing, data to improve communications.
• Experience w/ digital accessibility standards.
• Experience in higher ed or other complex organizations.