Responsibilities

• Strategy and Brand Leadership: Develop, own, and present the annual marketing plan and strategy to senior leadership, inclusive of goals, budget, channel mix, and performance benchmarks aligned to the organizational strategic plan.
• Brand Management: Manage brand strategy for UWGC, ensuring consistent voice, identity, and positioning across all internal and external touchpoints.
• Goal Setting and Reporting: Set measurable marketing goals tied to organizational priorities and report on progress to executive leadership.
• Opportunity Identification: Proactively identify opportunities to advance brand awareness, community engagement, and donor and partner relationships.
• Digital Marketing and Omnichannel Campaigns: Plan and execute integrated omnichannel campaigns across digital and traditional channels including paid search, social media, email, and web.
• Website and SEO: Manage and optimize the UWGC website with content updates, SEO strategy, and UX improvements using GA4.
• Paid Advertising: Lead paid digital advertising including Google Ads and social media campaigns; manage spend and ROI reporting.
• Email Marketing: Develop and distribute email marketing to external audiences via CRM; troubleshoot HTML issues as needed.
• Lead Generation and Optimization: Conduct ongoing keyword research, landing page optimization, and lead generation tied to trackable conversions.
• Content Creation: Leads development and execution of integrated content strategies; produce and edit content across email, web, social, and executive communications.
• Content Calendar and Optimization: Manage omnichannel content calendar with data-driven messaging and campaign optimization.
• Leadership and Vendor Management: Manage contractors/agency partners, oversee vendor relationships, contracts, and performance, and own the marketing budget including forecasting and ROI reporting.
• Operations and Reporting: Manage timelines through Airtable, maintain a metrics dashboard, present campaign results with actionable recommendations, collaborate on assets, and stay current on marketing trends.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field; advanced degree a plus.
• 5+ years of progressive marketing experience with demonstrated strategic ownership.
• Proven track record developing and presenting annual marketing plans and brand strategies to senior audiences.
• Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes.
• Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership.
• Demonstrated success leading integrated omnichannel campaigns from strategy through measurement with full ownership.
• Experience serving as an organizational spokesperson or managing select external media relationships.
• Proficiency across digital marketing disciplines: SEO, SEM, PPC, email, social, and web content management.
• Experience with Google Analytics/GA4, Google Ads, Google Workspace, and CRM platforms.
• Strong copywriting, editing, and communication skills across formats and audiences.
• Experience with project management tools such as Airtable; ability to juggle multiple priorities.
• Basic HTML knowledge; ability to troubleshoot email and web rendering issues.
• Ability to engage credibly with executive stakeholders, media contacts, community partners, and funders.