Marketing Communication Manager

Roseville, CA (On-site)

$92K/yr – $115K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive bank marketing communications by leading annual plans, cross‑functional coordination, and regulatory‑compliant campaigns for Tri Counties Bank.

  • Own annual marketing communications plans aligned with bank goals and product strategies.
  • 5–8 years of traditional and digital marketing experience required.
  • Strong ability to track ROI and ensure regulatory compliance across materials.

Job Description

Responsibilities

  • Develops annual marketing communications plans that align with bank goals, business unit strategies, and Marketing and Product Management objectives.
  • Coordinates with interdepartmental teams, internal cross-functional partners, and external vendors to achieve established marketing communication objectives.
  • Reviews and ensures marketing communications materials align with brand standards, brand tone, and regulatory and legal requirements.
  • Tracks and analyzes campaign performance and return on investment (ROI), reporting results to senior leadership.
  • Develops and reviews all materials to ensure compliance with applicable state and federal banking rules and regulations, working closely with Compliance and
  • Training to maintain adherence to procedures and policies. Manages Compliance and Legal review of all customer-facing materials.
  • Maintains a current understanding of bank policies and applicable laws and regulations, including but not limited to: Bank Secrecy Act (BSA), OFAC, Regulation B (ECOA), Fair Credit Reporting Act, Regulation Z (TILA), Regulation DD (TISA), Gramm-Leach-Bliley Act (GLBA), Telephone Consumer Protection Act (TCPA), FDIC NDIP rules, SAFE Act, CAN-SPAM Act, Children’s Online Privacy Protection Act (COPPA), Community Reinvestment Act (CRA), and UDAAP.
  • Adheres to and recommends improvements to marketing communications processes, procedures, accounting practices, and results monitoring.
  • Identifies, evaluates, and presents new opportunities and approaches to enhance the effectiveness of marketing communications.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or a related field is required
  • 5 to 8 years of marketing or advertising experience with demonstrated knowledge of traditional and digital marketing communications
  • Basic knowledge of finance, including understanding return on investment (ROI) for marketing initiatives
  • Proficient knowledge of traditional and digital marketing communications, media planning, and campaign performance evaluation
  • Advanced knowledge of marketing-related regulatory requirements applicable to financial institutions
  • Proficient working knowledge of Microsoft Office applications
  • Occasional travel required

Preferred

  • Experience in a corporate marketing environment
  • Banking or financial services experience preferred

Benefits

  • fantastic, comprehensive benefits.
Tri Counties Bank logo

Tri Counties Bank

3.6 Glassdoor

COMPANY PROFILEEstablished in 1975, Tri Counties Bank is a wholly-owned subsidiary of TriCo Bancshares (NASDAQ: TCBK) headquartered in Chico and Roseville, California, with assets of nearly $10 billion and 50 years of financial stability. Tri Counties Bank is dedicated to providing exceptional service for individuals and businesses throughout California with more than 75 locations, advanced mobile and online banking, and access to approximately 40,000 surcharge-free ATMs nationwide. As California’s Local Bank, Tri Counties Bank prioritizes serving clients with local bankers and local decision-making, backed by corporate philanthropy, community engagement, employee volunteerism and investments. Recognized by various publications as among the Top Workplaces and Best Banks, Tri Counties Bank recruits and retains diverse and talented team members. Visit TriCountiesBank.com to learn more. Member FDIC. Equal Housing Lender. NMLS #458732. Tri Counties Bank is an Affirmative Action and Equal Opportunity Employer, Race/Color/Religion/Sex/Sexual Orientation/Genetic Information/Gender Identity/National Origin/Disability/Veteran/Other Legally Protected Characteristic.

Founded in 1975
Chico, California, USA
996 employees
70% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
228.4K
Monthly Google Ads Budget
$84.7K
Traffic Source Mix
Search
25.8%
Direct
71%
Referral
2.8%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~996

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