Responsibilities

• Support the planning, development, and delivery of integrated, customer focussed marketing campaigns across our range of banking products.
• Work closely with our team of Communications Managers, agencies and stakeholders, you’ll play a key role in co-ordinating multi-channel activity from briefing through to campaign launch, ensuring campaigns are delivered on time, within budget and in line with brand legal, and regulatory requirements.
• Support campaign performance monitoring, and work with the team to identify opportunities to improve future activity through insights and learning.
• You will require excellent organisational skills, stakeholder management, and the ability to keep campaigns on track from briefing through to execution.
• To develop and implement marketing strategies to promote brand, products, and services across various markets
• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.

Requirements

• Previous experience in Marketing and Communications, with a good understanding of campaign delivery and stakeholder management.
• Experience working across digital marketing channels, such as email, web, paid media, social media, or mobile apps.
• Knowledge of campaign planning and execution, including coordinating activity from briefing through to delivery.
• Good attention to detail, with experience ensuring all communications adhere to brand and regulatory guidelines.
• Excellent organisational and communication skills, with the ability to collaborate effectively with internal stakeholders, creative teams, and external agencies.
• Ability to review and assess creative campaign assets, to ensure alignment with campaign objectives, customer outcomes and brand standards.

Preferred

• Understanding of the regulatory environment and the importance of ensuring marketing communications comply with relevant policies, procedures, and governance requirements.
• Experience using Workfront to support campaign planning, tracking, and delivery.
• Experience supporting multi-channel marketing campaigns across customer acquisition, engagement or retention activity.
• Knowledge of marketing communications, CRM or lifecycle marketing.
• Understanding of campaign performance, reporting and optimisation.