Responsibilities

• Brand and Campaigns - Support the development and delivery of integrated brand and marketing campaigns, taking them from initial idea and creative development through to execution across multiple channels.
• - Help develop campaign concepts, copy and messaging, creative direction and channel plans alongside the Head of Marketing and wider team.
• - Coordinate activity across website, paid media, organic social and other marketing channels.
• - Ensure campaigns are delivered on time and the LILY & ROO brand is represented consistently across all customer touchpoints.
• - Review campaign performance and identify key learnings and opportunities for future activity.
• - Regularly research competitor activity, industry trends and best-in-class campaigns to bring new ideas and inspiration into the business.
• Paid Media - Support paid advertising activity across Meta, Google and other relevant platforms, from a creative standpoint.
• - Work closely with external paid media partners to coordinate campaigns, audiences, creative requirements and promotional activity.
• - Develop and brief paid social creative, ensuring a strong pipeline of assets and concepts for testing.
• - Monitor key performance metrics and help identify opportunities to improve performance.

Requirements

• 1–3 years’ marketing experience, ideally within jewellery, fashion, beauty, lifestyle, retail or e-commerce.
• Broad experience across brand and digital marketing, with exposure to areas such as campaigns, content, email, paid media, website and social media.
• A strong understanding of how different marketing channels work together across the customer journey.
• Creative and commercially minded, with an interest in both brand building and performance marketing.
• Strong visual eye and a good understanding of premium brand presentation and design principles, with confidence using Canva to create and adapt high-quality, on-brand marketing assets.
• Experience working with e-commerce websites; Shopify experience would be advantageous.
• Understanding of paid social and digital advertising, particularly Meta and Google.
• An understanding of website UX, CRO and SEO principles.
• Experience supporting photoshoots, content production, or events would be advantageous.
• Comfortable interpreting marketing data and using insights to make recommendations.

Preferred

• Shopify experience would be advantageous.
• Experience supporting photoshoots, content production, or events would be advantageous.
• Understanding of paid social and digital advertising, particularly Meta and Google could be considered a nice-to-have.

Benefits

• A genuinely varied marketing role spanning brand, digital, e-commerce, creative and performance.
• The opportunity to work on campaigns from initial idea through to execution and analysis.
• Close collaboration with the Head of Marketing, Managing Director, Founders and wider team.
• The opportunity to develop greater ownership and responsibility as the role progresses.
• A creative and collaborative working environment.
• Staff discount across LILY & ROO jewellery.